[00:00:04]
MADAM CLERK, CAN YOU PLEASE CALL THE ROLL?
[ROLL CALL]
YES, PRESIDENT ECHOLS.HERE. DEPUTY GENERAL MANAGER ALVAREZ.
HERE, AND GENERAL COUNSEL LYNNE BOURGAULT.
CAN YOU ALSO PLEASE EXPLAIN ABOUT PUBLIC COMMENT? YES. TODAY'S MEETING IS BEING HELD PURSUANT TO THE BROWN ACT.
THIS MEETING IS HELD IN A STUDY SESSION FORMAT TO ENCOURAGE BOARD MEMBER COMMENT AND DISCUSSION.
WE ARE PROVIDING LIVE AUDIO AND VIDEO STREAMING.
MEMBERS OF THE PUBLIC WISHING TO MAKE A PUBLIC COMMENT CAN DO SO LIVE VIA ZOOM, BY SUBMITTING AN EMAIL IN PERSON AT OUR HEADQUARTERS, OR BY LEAVING A VOICEMAIL WHICH IS TRANSCRIBED AND GIVEN TO THE BOARD.
SO WE'LL START WITH APPROVING THE AGENDA.
[APPROVAL OF AGENDA]
DO I HAVE A MOTION TO APPROVE IT? SO MOVED. IS THERE A SECOND? SECOND. OKAY.ALL IN FAVOR? AYE. OPPOSED? OKAY. I THINK WE'RE GOOD TO GO.
OKAY. MADAM CLERK, DO WE HAVE ANY PUBLIC COMMENTS TODAY? YES. PRESIDENT ECHOLS, WE HAVE ONE PUBLIC COMMENT IN THE ROOM.
WE RECEIVED TWO COMMENTS LAST NIGHT ABOUT 10:00 THAT WE PRINTED OUT, AND EACH ONE OF YOU HAVE A COPY AT AT YOUR SEATS, AND I DON'T SEE ANYTHING IN THE ZOOM ROOM, AND SO WE CAN GO FORWARD WITH MR. HENRY, AND YOU HAVE THREE MINUTES, SIR.
IS THIS NOT ON THE AGENDA? NO. THIS IS FOR--OH.
ARE WE DOING PUBLIC COMMENT NOT ON THE AGENDA? YES. OH, THEN THIS IS ON THE AGENDA.
THAT'S WHY I ASKED. THANK YOU, THANK YOU.
YOU CAN COME BACK. YOU CAN COME BACK AFTER.
YEAH WHEN THE AGENDA ITEM THAT YOU WANT TO SPEAK ON IS CALLED.
WELL THANK YOU ALL FOR BEING HERE TODAY, AND I AM GOING TO FIRST ASK ERICH PFUEHLER TO COME
[GENERAL MANAGER'S OFFICE: GOVERNMENT & LEGISLATIVE AFFAIRS]
UP, AND HE'S GOING TO KICK OFF WITH SOME INTRODUCTORY REMARKS AND THEN TURN IT OVER TO LISA BALDINGER.ERICH PFUEHLER, CHIEF OF GOVERNMENT AND LEGISLATIVE AFFAIRS.
I'M JUST PULLING UP, HOPEFULLY UP, THE PRESENTATION.
GOOD, RIGHT? SO FIRST OF ALL, I WOULD REALLY LIKE TO EXTEND, EXTEND APPRECIATION FOR FROM THE BOARD SUPPORT OF OUR SURVEY WORK HISTORICALLY AND CURRENTLY, ALSO THE SUPPORT OF THE GENERAL MANAGER AND DEPUTY GENERAL MANAGER.
I ALSO WANT TO THANK DIRECTOR COFFEY, FOR THE INSPIRATION TO HAVE THIS STUDY SESSION, AND THEN I PARTICULARLY WANT TO THANK LISA BALDINGER FOR HER STELLAR ORGANIZATION OF THE STUDY SESSION. WE HOPE THAT IT WILL BE RECEIVED WELL.
I THINK A LOT OF WORK HAS GONE INTO IT TO MAKE IT AN EFFECTIVE USE OF TIME.
BEGAN WITH COMMUNITY ACTIVISM AND COMMUNITY ENGAGEMENT AND COMMUNITY SUPPORT.
A GROUP OF INDIVIDUALS IN THE EAST BAY GOT TOGETHER AND ORGANIZED TO HAVE LEGISLATION PASSED TO CREATE PUBLIC RESOURCES CODE 5500, PARK DISTRICT, AND THEN CONTINUED THEIR ADVOCACY TO SECURE FUNDING WITH A BALLOT MEASURE IN 1934 THAT PASSED WITH 71% OF THE VOTE.
THE DISTRICT CONTINUED TO GROW.
THE INITIAL THREE PARKS TEMESCAL, TILDEN AND REDWOOD BEGAN TO EXPAND IN THE 60S EVENTUALLY
[00:05:06]
ANNEXING CONTRA COSTA COUNTY, AND AS THE EXPANSION GREW THEN GENERAL MANAGER DICK TRUDEAU DETERMINED THAT UNDERSTANDING WHAT TYPE OF SERVICE DELIVERY AS EXPECTATIONS WERE GROWING WAS NEEDED.BEGAN THE FIRST SURVEY IN 1976, AND IN THAT SURVEY THERE WAS A USER SATISFACTION NUMBER OF 94%. FAST FORWARD TO 2023 THE RESULTS OF THE SURVEY THAT OUR CONSULTANTS AT FM3 WILL BE PRESENTING, WE HAD A 94% APPROVAL FOR VALUABLE PUBLIC RESOURCE.
SO OVER 50 YEARS OF CONSISTENT SUPPORT IN THE COMMUNITY, AND I BELIEVE THAT SPEAKS TO NOT ONLY THIS BOARD'S GOVERNANCE AND THE STAFF OF THE PARK DISTR ICT BUT ALSO UNDERSTANDING COMMUNITY EXPECTATIONS, WHICH WE HAVE BEEN DOING SINCE 1976 TH ROUGH OUR SURVEY WORK.
THERE WAS CONTINUED GROWTH IN THE PARK DISTRICT IN THE 80S, ANNEXING EAST CONTRA COSTA COUNTY AND THEN AGAIN IN THE EARLY 1990S, ANNEXING MURRAY TOWNSHIP, AND WITH THOSE ANNEXATIONS BECAME MORE EXPECTATION OF NEW PARKS, OF MORE SERVICE DELIVERY, THE COMMUNITY BEGAN TO ADVOCATE FOR THE OPENING OF PARKS, WHICH PUT A TREMENDOUS PRESSURE ON THE DISTRICT'S BUDGET, GIVEN THAT UP UNTIL 1988, ALL ACQUISITION AND MAINTENANCE AND OPERATIONS WAS FUNDED OUT OF THE SAME BUDGET.
SO SURVEY WORK CONTINUED IN THE 80S TO DETERMINE WHETHER OR NOT A BOND MEASURE WAS VIABLE.
WITH THAT THE EXPANSION OF THE PARK DISTRICT, AND ALSO THIS WAS PRE MOST URBAN LIMIT LINES.
SPRAWL WAS CONTINUING TO GROW.
SO AS THE PARK DISTRICT BEGAN TO EXPAND, THERE WAS MORE RECOGNITION BY THE COMMUNITY AND MORE EXPECTATION BY THE COMMUNITY TO HAVE ADDITIONAL MAN MAINTENANCE AND MANAGEMENT ACTIVITY.
PARK DISTRICT USED ITS SURVEY WORK TO DETERMINE HOW TO BEST SUPPLEMENT OPERATIONAL COSTS TWICE TRYING A DISTRICT WIDE PARCEL TAX BOTH TIMES, EVEN THOUGH THE SURVEYS WERE NOT DEMONSTRATING APPROVAL.
IT DID NOT. THEY WERE CORRECT.
IT DID NOT PASS, BUT THEN THE RESULTS WERE INDICATING THAT A CERTAIN ZONE OF THE DISTRICT WOULD INDEED PASS A PARCEL TAX MEASURE.
HENCE, MEASURE CC WAS CREATED TO PROVIDE ADDITIONAL RESOURCES FOR MAINTENANCE AND STAFFING, AND ALSO DURING THAT TIME, THE MEASURE AA FUNDING WAS BEGINNING TO DWINDLE.
SO SURVEY WORK CONTINUED TO DETERMINE THE VIABILITY OF EXTENDING IT, WHICH WAS DONE IN 19, I'M SORRY, IN 2008, BY THE SAME 71% OF THE VOTE THAT THE PARK DISTRICT RECEIVED IN 1974.
I'M SORRY, 1934 AFTER MEASURE WW PASSED, WHICH PRODUCED ADDITIONAL REVENUE FOR BOND AND CAPITAL EXPENDITURES.
MEASURE CC WAS SLOWLY WINDING DOWN.
SURVEY WORK INDICATED AN EXTENSION WAS POSSIBLE, BUT THE SURVEYS THAT WE HAD FOR EXTENDING CC NEVER CAME IN QUITE AT THE LEVEL THAT MEASURE FF PASSED AT.
IN FACT, THEY CAME IN ABOUT 6% OR EVEN MORE LESS.
A GREAT TO SEE THE SUCCESS, BUT TRYING TO UNDERSTAND THE METHODOLOGIES THAT WE'RE USING AND THE COMMUNITY THAT WE WERE SURVEYING, WHAT THEIR INTERESTS WERE TRULY INSPIRED OUR PARK AND PUBLIC INTEREST SURVEY, WHICH I WILL HAND OVER TO LISA TO DESCRIBE AS SHE WAS VERY INSTRUMENTAL IN CREATING THAT SURVEY AND SEEING THAT PROJECT THROUGH, WHICH ULTIMATELY IS LEADING US TO TODAY, WHERE WE'RE TALKING ABOUT OUR NOW HISTORY OF COMMUNITY SURVEYS. SO, LISA.
THANK YOU SO MUCH. LISA BALDINGER, LEGISLATIVE AND POLICY MANAGEMENT ANALYST, AND SO TO BRING US TO 2019, WHEN WE LAUNCHED OUR PARK AND PUBLIC INTEREST SURVEY, IT WAS A FIELDED NONSCIENTIFIC SURVEY.
MANY OF YOU PARTICIPATED IN IT AND WE THANK YOU FOR THAT.
WE RECEIVED OVER 8000 BROAD REACHING RESPONSES THROUGH MULTIPLE MEDIUMS.
[00:10:02]
FROM THERE, WE WANTED TO EXPLORE GROUNDING OUR FINDINGS IN A SCIENTIFIC SURVEY, AND A SCIENTIFIC SURVEY HAS A SAMPLE THAT'S A RANDOM SAMPLE.IT'S REPRESENTATIVE OF THE EAST BAY POPULATION, AND IT ALLOWS SURVEY EXPERTS AND [INAUDIBLE] TO MAKE PREDICTIVE STATEMENTS OR RECOGNIZE STATEMENTS, AND SO IN 2020, WE CONDUCTED A COMMUNITY SURVEY WHICH REFLECTED THE SAME QUESTIONS AS THAT 2019 SURVEY TO REALLY EXPLORE THE INTERESTS, ACTIVITIES AND USES OF THE PARKS THAT WE WERE SEEING AT THAT TIME.
ADDITIONALLY, IN 2020, THE COVID-19 PANDEMIC BEGAN INFLUENCING WHAT WE WANTED TO LEARN FROM OUR COMMUNITY RELATED TO USE, HEALTH AND THE BENEFITS OF PARKS, WE TOOK THE TIME TO LEARN FROM OUR COMMUNITY AND IN 2022 CONDUCTED A SECOND COMMUNITY SURVEY THAT WAS REALLY FOCUSED ON HEALTH AND AGENCY INVESTMENTS, AND THEN FROM THERE, WE BEGAN IN OUR PORTFOLIO DOING CONDUCTING ONE COMMUNITY SURVEY A YEAR, AND SO IN 2023, WE WORKED WITH FM3, WHO'S HERE TODAY TO CONDUCT A COMMUNITY SURVEY, AND SO GOING FORWARD IN THE 2020S, WE HOPE TO CONTINUE TO CONDUCT COMMUNITY SURVEYS, WHICH ARE LOOKING AT THE BROAD REACHING GREATER POPULATION OF THE EAST BAY, AS WELL AS VOTER SURVEYS, WHICH REALLY SPECIFICALLY FOCUS ON LIKELY VOTERS AND THE VIABILITY OF TAX MEASURES AND SO TODAY, WE'RE HERE TO TALK ABOUT COMMUNITY SURVEYS, AND THE REASON FOR THAT IS THAT THE PURPOSE OF OUR DISCUSSION IS TO GUIDE A FOUNDATION FOR OUR UPCOMING SECOND CENTURY DISTRICT PLAN, AND SO TO WALK US THROUGH WHAT WE'RE DOING TODAY, WE'RE STARTING WITH OUR INTRODUCTION, WHICH WE'RE CURRENTLY ENGAGED IN.
NEXT, WE'LL HAVE FM3 JOIN US AT THE PODIUM TO PRESENT ON SURVEY FINDINGS.
WHAT THEY'VE DONE THROUGH THEIR WORK IS A COMPARATIVE ANALYSIS OF THE 2020, 2022 AND 2023 SURVEY FINDINGS, AS WELL AS A DEEPER DIVE INTO THE CROSSTABS OF THE 2023 SURVEY, LOOKING AT WARD SPECIFIC DATA, AS WELL AS GEOGRAPHIC AND DEMOGRAPHIC DATA TO SHARE WITH YOU ALL.
SO WE'LL GO OVER IN MORE DETAIL THIS AFTERNOON, BUT WE'LL PREPARE THE BOARD WITH POST-IT NOTES AND DOT STICKERS AND POSTER BOARDS TO ENGAGE ON WHAT YOU LEARNED FROM THAT SURVEY INFORMATION AND HOW WE CAN LEVERAGE IT INTO OUR COMMUNITY PLANNING FOR THE SECOND CENTURY DISTRICT PLAN, AND THEN WE'LL TALK ABOUT WHAT THOSE NEXT STEPS ARE FROM THERE AT THE END OF THE DAY. SO THROUGH A SUMMARY AND REFLECTION AND SO WITHOUT FURTHER ADO, I WOULD LIKE TO BRING UP FM3.
SO KURT, DENNY AND MIRANDA IS JOINING US VIRTUALLY.
THANK YOU. LISA. CURT BELOW, A PARTNER AT FM3 RESEARCH.
DENNY HERE IS GOING TO, AND MIRANDA IS ONLINE, AS LISA NOTED, TO ANSWER QUESTIONS THAT I DON'T HAVE THE ANSWERS TO AT MY FINGERTIPS WHILE I'M UP HERE, BUT I'M REALLY HAPPY TO PRESENT THESE RESULTS OF THIS RESEARCH AND LOOK A LITTLE BIT OF A BACKWARDS LOOK AT THE PRIOR SURVEYS.
SO BEFORE WE GET INTO THE SPECIFICS, JUST A COUPLE OF BIG PICTURE TAKEAWAYS HERE.
HEY, SEVEN OUT OF TEN PEOPLE IN THE IN THE REGION VISIT A PARK OR A TRAIL, YOU KNOW, AT LEAST ONCE A MONTH AND HALF AS MANY ALSO DO WEEKLY.
ALSO PROBABLY, PERHAPS NOT SURPRISING IS THAT WALKING AND HIKING ARE THE MOST POPULAR THINGS LIKE TO DO AT THE PARKS CLOSEST TO WHERE THEY LIVE, AND WE'LL GO THROUGH A RANGE OF DIFFERENT ACTIVITIES AND HOW FAR PEOPLE ARE WILLING TO TRAVEL TO ENGAGE IN THOSE OUTDOOR ACTIVITIES.
AS ERICH NOTED HERE, THERE'S JUST A BROAD AGREEMENT THAT THERE'S NOT ONLY ARE THE PARKS REALLY SORT OF SERVING IN A REALLY IMPORTANT NEED, BUT THAT THEY'RE ALSO BROADLY ACCESSIBLE AND FINALLY HERE WE DID ASK THIS SORT OF WE DIDN'T ASK IT AS A FORCED CHOICE QUESTION, BUT WE DID ASK ABOUT THE DISTINCTION BETWEEN MAINTAINING SORT OF THE PARKS AS THEY ARE VERSUS EXPANDING THEM AND THERE WAS A BIT OF A PRIORITIZATION THERE.
BOTH WERE SEEN AS BROADLY IMPORTANT, BUT THERE WAS A DISTINCTION BETWEEN THE TWO, WHICH WE'LL TAKE INTO AS WELL, WHICH MIGHT HAVE SOME IMPLICATIONS FOR HOW YOU PLAN GOING FORWARD.
YEAH. I MEAN IF IT'S A SO THOSE PARTICULAR FOUR POINTS I'M GOING TO HAVE SLIDES THAT BACK THOSE UP.
[00:15:02]
MY QUESTION AND YOU'RE CORRECT, IT'S GOING TO COME UP IN SUBSEQUENT SLIDES.THE JUXTAPOSITION OF MAINTAINING EXISTING REGIONAL PARKS AND TRAILS AS ONE OF THE LIST OF ABOUT 27 ITEMS IN THE SURVEY, AND WE'RE JUXTAPOSING THAT TO DEVELOPING AS SOME SORT OF ALTERNATIVE JUXTAPOSITION TO DEVELOPING NEW REGIONAL PARKS AND TRAILS, WHICH YOU NOTE IS ALSO VERY HIGHLY RATED.
ONE IS ABOUT 100% AND THE OTHER IS ABOUT 87% WHEN YOU TAKE IN TOTAL INTEREST OF IMPORTANCE AND SO I WAS GOING TO AND I THINK WHAT I'LL DO IS LET YOU GO THROUGH THE SLIDES BECAUSE THIS REPEATEDLY COMES UP, BUT I HAVE SIGNIFICANT ISSUES WITH THAT PARTICULAR JUXTAPOSITION, GIVEN THAT WE WERE TESTING PEOPLE'S RESPONSIVENESS TO 27 POSSIBLE INVESTMENTS, SO THAT WAS MY ISSUE.
ALL RIGHT. GREAT, AND WHEN WE GET TO THOSE SLIDES WE CAN DIG INTO THAT A LITTLE BIT DEEPER.
ALL RIGHT, A QUICK NOTE ON THE METHODOLOGIES WE'RE LOOKING AT, NOT SOME OF THOSE VOTER SURVEYS THAT ERICH REFERENCED, BUT JUST THE ONES, THE MOST RECENT ONES THAT WERE OF ADULTS. SO THIS IS NOT A SURVEY OF ALL RESIDENTS.
THIS IS A SURVEY OF ALL THREE OF THESE SURVEYS WERE OF ADULT RESIDENTS OF THE AREA.
SO THEY'RE STRUCTURALLY PRETTY SIMILAR AROUND 500 TO 600 INTERVIEWS, MARGINS OF SAMPLING ERROR, KIND OF IN THE FOUR TO FOUR AND A HALF KIND OF RANGE, AND THEY WERE CONDUCTED, YOU KNOW, SPRING, SUMMER OF 2020, 2022 AND 2023.
THIS WAS A REPRESENTATIVE SAMPLE, AS LISA NOTED HERE.
I WILL NOTE WITH THE MARGIN OF SAMPLING ERROR FOR THE FULL SURVEY IS 4% AT THE 95% CONFIDENCE LEVEL, WHICH MEANS IF YOU DID THE SURVEY 100 TIMES THE RESULTS, THE SAMPLING ERROR WOULD HAVE RESULTS WITHIN THAT 4% MARGIN OF ERROR 95 OUT OF 100 TIMES.
SO I WANT TO KEEP THAT IN MIND.
WE'RE LOOKING AT DISTINCTIONS OF WELL THIS MAY BE 4 OR 5 POINTS ONE WAY OR ANOTHER HERE.
THAT'S PROBABLY SOMETHING WE DON'T WANT TO SPEND AS MUCH TIME ANALYZING.
WE WANT TO LOOK FOR THE DOUBLE DIGIT DISTINCTIONS.
PRETTY EVEN SPLIT BETWEEN THE COUNTIES.
BY AGE, YOU'LL SEE THAT AGE DISTRIBUTION THERE.
ABOUT A THIRD OF RESPONDENTS HAVE SCHOOL-AGED KIDS AT HOME.
PRETTY EVEN SPLIT BY GENDER AND EDUCATION.
QUITE A FEW COLLEGE GRADUATES, WHICH IS TO BE EXPECTED, BUT I THINK THIS OFTEN SURPRISES PEOPLE.
THE MAJORITY OF ADULTS IN THESE TWO COUNTIES DO NOT HAVE FOUR YEAR COLLEGE DEGREES.
JUST TO KIND OF KEEP THAT IN MIND.
SO LET'S LOOK AT SOME OF THE RESPONSES.
SO AS I GO THROUGH THIS PRESENTATION THE QUESTION LANGUAGE.
SURE. YEAH I JUST HAD A QUICK QUESTION GOING BACK TO THAT ONE WE WERE LOOKING AT BEFORE.
SO THIS IS BOTH COUNTIES ARE PUT TOGETHER, RIGHT? CORRECT. IS THERE ANY WAY FOR US TO SEE IF THERE'S A DIFFERENCE BETWEEN COUNTIES IN THESE AGE AND, YOU KNOW, VARIOUS NUMBERS? YEAH, WE HAVE THE ABILITY TO BASICALLY PULL APART THE RESULTS BY ANY OF THESE DIFFERENT CATEGORIES, AND I THINK WE SELECTED SOME OF STAFF TO GO THROUGH IN THIS PARTICULAR PRESENTATION, BUT WE MIGHT HAVE, YOU KNOW, MAYBE ONE OF MY COLLEAGUES CAN DIG UP STUFF BY THE COUNTY LEVEL, AND IT'S CERTAINLY THE KIND OF THING THAT WE CAN PRESENT TO STAFF AFTER THE FACT.
IS THERE MUCH OF A DIFFERENCE? IS THERE A REASON YOU PUT THE TWO COUNTIES TOGETHER, OR WHETHER IT MIGHT HAVE BEEN GOOD TO SEE WHAT THE NUMBERS WERE DIFFERENT COUNTY BY COUNTY? WELL, IN THIS PARTICULAR ANALYSIS, WE FOCUSED ON THE DIFFERENT DISTRICTS THAT YOU REPRESENT AND USE THAT GRANULAR LEVEL DATA.
SO WE WERE THINKING WOULD BE MORE INTERESTING TO LOOK AT THE SMALLER GEOGRAPHIC COMPONENTS AS OPPOSED TO THE COUNTY DISTINCTIONS, BUT WE'RE HAPPY TO PULL THAT APART EITHER WAY. WE JUST DON'T HAVE THAT FOR EVERY QUESTION IN THIS PARTICULAR PRESENTATION, BUT MAYBE FURTHER, AS WE LOOK AHEAD, THIS MIGHT CHANGE, BUT THESE NUMBERS RIGHT
[00:20:01]
NOW GIVE YOU THE ENTIRE THING IN BOTH COUNTIES, RIGHT? SO CORRECT.CERTAINLY THERE ARE DISTINCTIONS BASED UPON ANY OF THESE DIFFERENT FACTORS, INCLUDING GEOGRAPHY.
OKAY. DO WE HAVE THAT INFORMATION? SO LET ME MAYBE WHEN I GET TO SOME OF THE DEMOGRAPHIC BREAKOUTS, WE CAN LOOK AT THAT A LITTLE BIT AND PAUSE THERE AND SEE IF THERE'S ANY ADDITIONAL BREAKOUTS THAT PEOPLE WOULD LIKE US TO LOOK INTO FURTHER.
WE WENT THROUGH A NUMBER OF THESE DIFFERENT FACTORS, THOUGH.
I THINK IT WOULD BE HELPFUL TO, YOU KNOW, ALLOW US TO SEE WHAT HAPPENS DIFFERENTLY IN THE DIFFERENT PLACES PEOPLE LIVE AS OPPOSED TO ALL IN ONE, BECAUSE OTHERWISE WHAT'S THE POINT? SO ANYWAY, THANK YOU.
ALL RIGHT. SO AS I GO THROUGH THIS, THE ITALICIZED LANGUAGE, WHETHER IT'S A SUBTITLE OR A FOOTER, IS GOING TO BE THE QUESTION LANGUAGE THAT WAS USED IN THE 2023 SURVEY.
SO MOST IF YOU SEE BARS LIKE THIS, THESE ARE GOING TO BE RESULTS FROM THE MOST RECENT SURVEY.
IF YOU SEE THE TABLES, WE'RE DOING SOME COMPARISONS.
THAT'S GOING TO INCLUDE THE RESULTS FROM THE 2022 AND THE 2020 SURVEY.
SO IN THIS CASE HIGH LEVEL QUESTION HERE, FAVORABLE OR UNFAVORABLE OPINION OF THE DISTRICT TWO THIRDS HAVE A FAVORABLE OPINION, 37% HOLD A VERY FAVORABLE OPINION, 1 IN 10 NEGATIVE OPINION.
THESE ARE VERY POSITIVE RESULTS CONSIDERING WHAT WE'RE DOING, PRESENTING RESULTS OF CITIES, COUNTIES AND SCHOOL DISTRICTS TO THEM, AND THEY WOULD BE VERY JEALOUS OF THESE SORT OF NUMBERS HERE.
DON'T BE SHOCKED THAT 1 IN 10 HAVE NEVER HEARD OF THE OF THE DISTRICT.
YOU PROBABLY GET THAT SAME NUMBER OFTEN FOR CITY COUNCILS AND STUFF LIKE THAT ARE MORE INVOLVED IN THEIR LIVES, AND WE DID ASK ANOTHER QUESTION HERE, AND IT'S IN THE SUBTITLE HERE ABOUT WOULD YOU HOW OFTEN DOES SOMEONE IN YOUR HOUSEHOLD.
YES? I HAVE TO ASK THIS QUESTION.
I KEEP HEARING 90% PLUS THROWN AROUND OVER TIME AND EVEN FOR NOW, BUT THAT'S A 68.
SO WHERE DO WE GET THIS 90? I MEAN, I WANT US TO GET TO THE 90, YOU KNOW, BUT I DON'T SEE IT.
THAT LOOKS PRETTY STRAIGHTFORWARD TO ME.
OKAY. WHAT JOHN'S REFERRING TO IS THE QUESTION THAT ASKS FOLKS, DO YOU VALUE WHAT THE PARK DISTRICT OFFERS TO YOU? AND TO PARAPHRASE, AND THAT'S THE ONE THAT GETS UP TO 90% CONSISTENTLY.
DO YOU HOLD THE PARK SYSTEM IN HIGH VALUE? ALL RIGHT. YEAH, WHEN I GET TO THAT, I WILL MAKE SURE TO CALL YOUR ATTENTION TO THAT ONE.
SO THIS IS AGAIN, HOW OFTEN DOES SOMEONE IN YOUR HOUSEHOLD VISIT A PARK OR TRAIL? AND WE DEFINE THIS BROADLY.
WE DIDN'T SAY CITY, DISTRICT, PARK, WHATEVER.
SO AT LEAST ONCE A MONTH THEY'RE DOING SOME SORT OF VISITATION OF A PARK OR TRAIL.
SO, THAT'S A HIGH NUMBER THERE, AND VERY FEW PEOPLE SAY NEVER.
THIS WAS A QUESTION THAT WAS ASKED SOMEWHAT DIFFERENTLY IN 2020.
SO SOME OF THE TRACKS WHERE THERE'S A LITTLE BIT OF DIFFERENCE IN STRUCTURE, WE WILL HIGHLIGHT THOSE, BUT YOU'LL SEE THAT THE WEEKLY NUMBER AT 45% IS A LITTLE HIGHER THAN THAN THE 2022 NUMBERS, BUT KIND OF IN THAT SIMILAR RANGE, THE WAY THE 2020 BROKE IT OUT INTO THOSE SMALLER CATEGORIES.
IF YOU AGGREGATE THAT, IT'S KIND OF SIMILAR TO WHERE WE ARE NOW.
SO PRETTY CONSISTENTLY, REALLY LARGE MAJORITY OF PEOPLE VISIT PARKS AND TRAILS EITHER WEEKLY OR MONTHLY, AND VERY FEW PEOPLE, YOU KNOW, MAYBE A QUARTER TO A THIRD ARE IN THAT BUCKET OF MAYBE ONCE OR TWICE A YEAR.
PARDON ME. SO JUST AS A CLARIFYING QUESTION, I'M LOOKING AT THIS NUMBER ONE, THE PARK VISIT FREQUENCY, AND YOU'VE NOTED THAT IT WAS NOT SPECIFIC TO EBRPD PROPERTIES.
SO I SPECIFICALLY IN MY WARD, I HAVE A VERY, VERY POPULAR AND LARGE OTHER SPECIAL DISTRICTS.
SO YOU'RE SUGGESTING THAT 45% OF THE PEOPLE USE THE PARK WEEKLY? THAT COULD BE ANY PARK, RIGHT? CORRECT. IT'S NOT A REGIONAL PARK.
[00:25:08]
DO YOU LIKE THE BEST, NO ONE COULD FIGURE IT OUT WHERE THEY WERE.40% COULDN'T FIGURE OUT WHAT PARK THEY WERE IN OR THEY COULDN'T NAME THE PARK THEY USE.
SO IS THAT THE SAME? DID THE SAME THING HERE. SO IF I SAID YES, I VISIT A PARK WEEKLY, IT COULD BE HAYWARD AREA RECREATION PARK DISTRICT.
I THINK THERE'S A COUPLE RATIONALES AND I'LL, YOU KNOW, LET STAFF SORT OF CHIME IN HERE TO CORRECT ME IF I'M WRONG, BUT PART OF IT IS THIS CONFUSION FACTOR, AND WE SEE THIS ALL THE TIME WITH WHICH PARK AM I IN? SO WE WANTED TO ASK THAT A LITTLE MORE BROADLY, AND THEN SECONDARILY, PART OF THE REASON FOR THE SURVEY WAS TO LOOK AT WHAT TYPES OF ACTIVITIES PEOPLE DO BROADLY, AND ARE THEY PARK VISITORS AS A CONCEPTUAL STATEMENT, WHETHER OR NOT IT'S YOU'RE JUST A PARK OR NOT, AND SO WHAT KIND OF ACTIVITIES ARE THEY INTERESTED IN AND WE DIDN'T WANT TO NARROW IT TO BE WHAT DO YOU DO ONLY IN DISTRICT PARKS, BROADLY SPEAKING, ARE YOU A PARK GOER OR DO YOU HIKE? AND THAT WAS KIND OF THE GENESIS OF TRYING TO KEEP THAT APERTURE A LITTLE MORE BROAD BASED.
SO I HAVE A RELATED QUESTION THAT POPPED INTO MY HEAD.
SO DO YOU KNOW, IN 2020 OR 2022, DID WE ASK SPECIFICALLY ABOUT EAST BAY REGIONAL PARK DISTRICT AND I TAKE YOUR POINT ABOUT, YOU KNOW, PEOPLE DON'T KNOW IF THEY'RE IN THE EAST BAY REGIONAL PARK DISTRICT OR NOT, BUT I'M JUST WONDERING IF, YOU KNOW, WE'RE GETTING A MUCH HIGHER PERCENTAGE IN 2023 BECAUSE PEOPLE ARE THINKING ABOUT, OH, I TAKE MY KIDS TO THE, YOU KNOW, NEIGHBORHOOD PARK DOWN THE STREET OR, YOU KNOW, SOMETHING LIKE THAT, MEANING LIKE THEY'RE NOT REALLY THINKING ABOUT HIKING, BUT LIKE, YOU KNOW, PLAY STRUCTURES OR IT'S A VERY BROAD.
SO I WAS JUST CURIOUS HOW IF IT WERE PHRASED DIFFERENTLY IN THE EARLIER SURVEYS, IF WE KNOW.
YES. SO IN THE 2020 SURVEY, WE DID FOLLOW UP WITH WHAT PARKS ARE YOU FAMILIAR WITH TO BE ABLE TO ESTABLISH FAMILIARITY WITH EAST BAY PARKS OR NOT? IN 2022, WE DIDN'T GET AS SPECIFIC.
TYPICALLY IN OUR SURVEYS, THIS QUESTION IS PART OF THE WARM UP SEQUENCE OF ESTABLISHING FAMILIARITY VALUE, GETTING PEOPLE TO THINK IN THE FRAME OF MIND ABOUT PARK USE, WHICH IS WHY YOU SEE IT CONSISTENTLY ACROSS THE COMMUNITY SURVEY, BECAUSE IT'S A FOUNDATION FOR ARE YOU AN ACTIVE USER OF OUR PARKS OR ARE YOU LESS FAMILIAR WITH PARKS? SO IN SUBSEQUENT SURVEYS, WE DID DIVE DEEPER INTO EAST BAY REGIONAL PARK DISTRICT.
THE QUESTION CURT PREVIOUSLY PRESENTED ON IS FAVORABILITY OF EAST BAY REGIONAL PARK DISTR ICT.
HOWEVER, I WILL SHARE WITH THE BOARD THAT EVEN WHEN BEING SPECIFIC TO EAST BAY REGIONAL PARK DISTRICT, EVEN WHEN STANDING IN AN EAST BAY REGIONAL PARK DISTRICT PARK AND SURVEYING SOMEBODY DIRECTLY, THEY'RE NOT ALWAYS FAMILIAR WITH OUR ORGANIZATION, AND SO IT REALLY IS IMPORTANT INFORMATION WHEN WORKING WITH OUR PUBLIC AFFAIRS TEAM FOR EDUCATION CAMPAIGNS AND AWARENESS OF OUR ORGANIZATION, OUR BRAND NAME AND THE VISIBILITY OF THE WORK WE DO.
YEAH, THIS IS SOMETHING I WAS THINKING ABOUT IN REGARDS TO PREPARING FOR TODAY BECAUSE I THINK IT IS TRUE THAT THERE'S LIKE, IF WE WERE TO DO BRAND AWARENESS, RIGHT? NOT EVERYONE'S NECESSARILY AWARE OF EAST BAY REGIONAL PARK DISTRICT AS AN ORGANIZATION, AND THAT'S OKAY.
I THINK THAT IN TERMS OF SURVEY DESIGN, THAT WAS A GREAT IDEA, BUT I THINK FOR US, YOU KNOW, I'M ALWAYS TRYING TO THINK ABOUT HOW WE'RE GOING TO TAKE ACTION AS AN ORGANIZATION, AS A PARK DISTRICT.
SO FOR US TO RECOGNIZE THAT IT DOESN'T FULLY CAPTURE THAT BRAND AWARENESS OF OUR PARK DISTRICT THAT'S A CHALLENGE FOR US AND THEN ALSO, YOU KNOW, IS THAT SOMETHING WE WOULD WANT TO TEST AT SOME POINT? I CAN SHARE ANECDOTALLY YOU KNOW, FOR EARTH DAY IN MY LOCAL NEWSPAPER, THE PLEASANTON WEEKLY, THERE WAS AN ARTICLE ABOUT, YOU KNOW, GOING OUT ON EARTH DAY AND VISITING YOUR LOCAL PARK AND FOR EAST BAY REGIONAL PARK DISTRICT.
THEY CONTACTED US AND WE HIGHLIGHTED ALL THE BEAUTIFUL WILDFLOWERS AT SUNOL, AND THEN THEY ALSO CONTACTED VISIT TRI-VALLEY, WHICH IS AN ORGANIZATION THAT SERVICES DUBLIN, PLEASANTON, LIVERMORE AND SAN RAMON AND VISIT TRI-VALLEY HIGHLIGHTED LAS TRAMPAS, BUT NEVER MENTIONED EAST BAY REGIONAL PARK DISTRICT, AND I CAN ALSO SHARE THAT ANECDOTALLY, WHEN I TALK TO PEOPLE, THEY DON'T ALWAYS REALIZE THAT LAS TRAMPAS IS PART OF EAST BAY REGIONAL PARK DISTRICT, BUT THEY KNOW SUNOL IS THEY KNOW DEL VALLE IS. SO I THINK SOME PARKS MIGHT HAVE A BETTER ASSOCIATION WITH OUR PARK DISTR ICT THAN OTHERS, AND I CAN ALSO SHARE WITH PLEASANTON RIDGE.
ABSOLUTELY, AND THANK YOU FOR SHARING THOSE COMMENTS, AND THAT'S ONE OF THE REASONS WHY WE'RE EXCITED FOR THIS AFTERNOON'S ACTIVITY WITH THE STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS IS BECAUSE A STRENGTH IS PEOPLE LOVE LAS TRAMPAS.
[00:30:04]
THEY ASSOCIATE IT WITH MAYBE POSSIBLY A PLEASURABLE EXPERIENCE, TIME WITH FAMILY OR WHATNOT, AND THEN SORT OF IS AN OPPORTUNITY THEN THAT WE CAPTURE THOSE USERS AND WE EDUCATE THEM ON EAST BAY REGIONAL PARK DISTRICT AND ASSOCIATE THEM WITH OUR ORGANIZATION AND SO THANK YOU FOR SHARING THOSE COMMENTS, AND JUST WANTED TO KIND OF SHARE THAT OF HOW IT'S GOING TO CONNECT WITH OUR AFTERNOON ACTIVITY, TO REALLY BUILD OFF WHAT WE'RE DISCUSSING TODAY.THEY PRODUCE A BROCHURE, TRAILS OF THE TRI-VALLEY.
HOWEVER, THEY DO HAVE OUR WEBSITE, SO YOU DO GET A LINK TO OUR WEBSITE.
SO I THINK IT'S JUST HELPFUL TO HAVE THIS AS MATERIAL.
ALL RIGHT. IT'S INTERESTING THAT IT'S NOT MENTIONED IN THE PAMPHLET.
OKAY. SO HERE ARE SOME OF THOSE BREAKOUTS, AND WE DON'T HAVE THIS BROKEN OUT BY COUNTY.
WE HAVE IT BROKEN OUT BY WARD.
SO THIS IS JUST LOOKING AT THOSE WHO SAY WEEKLY.
SO REMEMBER, THAT WAS A PRETTY BIG CHUNK OF RESIDENTS HERE, AND WHAT WE'RE LOOKING FOR IS MORE MEANINGFUL DISTINCTIONS BETWEEN THESE GROUPS, AND YOU'LL SEE BY ETHNICITY THAT WHITE RESIDENTS, LATINO RESIDENTS, API RESIDENTS, OR KIND OF IN THE SAME BALLPARK, AFRICAN AMERICAN RESIDENTS AT A LOWER RATE OF PARK USAGE AND AGAIN, THIS IS BROAD PARK AND TRAIL USAGE INDISCRIMINATE OF CITY, COUNTY OR YOUR DISTRICT.
BY WARD, THERE'S A WIDE RANGE, SO THE LOWEST LEVEL IS DISTRICT FOUR AT 36% WEEKLY, AND THE HIGHEST IS DISTRICT SIX AT 53%, AND SO AGAIN, THERE IS A KIND OF BALLPARK 10% MARGIN OF ERROR AMONGST THE DIFFERENT NUMBERS THERE, BUT IF YOU'RE LOOKING AT A 15 PLUS POINT CLOSE TO 20 POINT DISTINCTION, THEN THAT'S A LITTLE MORE MORE MEANINGFUL.
PERHAPS NOT SURPRISINGLY, THOSE WHO HAVE KIDS ARE MORE LIKELY TO REGULARLY USE PARKS AND TRAILS.
TO A LESSER EXTENT. THERE'S THE SAME SORT OF DYNAMIC GOING ON THERE WITH THOSE WHO HAVE FOUR YEAR COLLEGE DEGREES, AND NOT A HUGE DIFFERENCE, INTERESTINGLY ENOUGH, BY WHETHER SOMEONE HAS A DISABILITY OR WHETHER THEY HAVE A FAVORABLE OR UNFAVORABLE OPINION OF THE DISTRICT, THE DIFFERENCE IS A LITTLE MORE MINOR.
IF YOU'RE ABLE TO GET ONLINE, WE CAN HAVE THAT INFORMATION.
SO AN ACCESSIBILITY QUESTION, DO YOU FEEL LIKE THEY ARE ACCESSIBLE TO PEOPLE LIKE ME? AND 92% SAID YES, IT IS ACCESSIBLE.
ALMOST TWO THIRDS, 63% STRONGLY AGREED WITH THAT SENTIMENT.
VERY FEW PEOPLE DISAGREED, BUT WE WANT TO LOOK AT THAT STRONG AGREEMENT TO THE STATEMENT HERE AND SEE IF THERE WERE DISTINCTIONS BY THESE SAME GROUPS AGAIN, AND WE SAW A SIMILAR KIND OF DYNAMIC BY ETHNICITY, WHERE BETWEEN 60 AND 70% OF WHITE, LATINO AND A/PI RESIDENTS SAID, YEAH, I STRONGLY AGREE PARKS ARE ACCESSIBLE TO ME HERE.
AFRICAN AMERICANS A LITTLE LESS THAN HALF.
SO IT'S NOT A AND IF YOU LOOKED AT THAT IN ISOLATION, IT'S STILL A PRETTY HIGH LEVEL OF STRONG AGREEMENT THERE, BUT THERE'S CLEARLY A DISTINCTION THERE, AND WE HAVE A LITTLE BIT OF THAT SIMILAR KIND OF DISTINCTION BY GEOGRAPHY AS WELL.
NOW, FOR THOSE WITH DISABILITIES, THEN THEY MAY HAVE THAT COULD HAVE BEEN INTERPRETED ACCESSIBILITY IN A FEW DIFFERENT MANNERS, AND SO THAT MAY BE SOMETHING FOR FUTURE SURVEYS, WHICH WE CONSIDER BEING MORE SPECIFIC ABOUT, BUT WE DID WRESTLE WITH HOW TO PHRASE THAT TERM QUITE A BIT, AND BY, YOU KNOW, COLLEGE DEGREE AS WELL, THERE WAS A DISTINCTION.
SO I NOTICED THAT WE FIELDED THE SURVEY IN DIFFERENT LANGUAGES.
IS THAT CORRECT? BUT MOST OF THE RESPONSES WERE EITHER IN TWO LANGUAGES, ENGLISH OR SPANISH.
I SAW THAT THERE WAS 1% CHINESE.
[00:35:02]
OKAY. YEAH. I WAS A LITTLE BIT SURPRISED THAT WE ONLY HAD 1% RESPOND USING THE CHINESE LANGUAGE, AND I'LL JUST SHARE.YOU KNOW, LAST WEEKEND I WAS AT THE ALAMEDA CREEK TRAILS NEAR SHIN POND PARK, WHICH WE MAINTAIN, AND THERE WAS A GROUP OF LADIES WHO WERE SPEAKING, I BELIEVE, MANDARIN.
IT COULD HAVE BEEN CANTONESE. I ACTUALLY DON'T SPEAK EITHER LANGUAGE, SO I DIDN'T KNOW WHICH ONE, BUT I WAS I WAS VERY IMPRESSED TO SEE A GROUP OF, YOU KNOW, SIX WOMEN WALKING AND ENJOYING THE PARK AND YOU KNOW, SPEAKING ONE OF THOSE TWO LANGUAGES, AND I AND I KNOW TWO OF OUR WARDS WARD FIVE AND THEN WARD THREE WE DO HAVE A PRETTY LARGE PERCENTAGE OF ASIAN AMERICAN.
I KNOW THAT ALSO DOES INCLUDE SOUTH ASIAN, BUT I ALSO KNOW THAT THERE ARE THERE IS A SIGNIFICANT PORTION OF MANDARIN AND/OR CANTONESE SPEAKERS IN THAT DISTRICT, AND SO I'M CURIOUS YOU KNOW, IF THAT WAS SOMETHING THAT MAYBE WE THAT MIGHT BE A GAP THAT WE MIGHT BE MISSING IN SOME OF THIS DATA.
I MEAN, I THINK GAP, I DON'T KNOW THAT I WOULD THAT'S A STRONGER WORD THAN MAYBE I WOULD PROBABLY CHOOSE TO USE BECAUSE IF YOU'RE LOOKING ACROSS BOTH THESE COUNTIES, WHAT'S THE OVERALL PERCENTAGE OF PEOPLE WHO MAYBE SPEAK BOTH LANGUAGES BUT WOULD PREFER TO TAKE AN INTERVIEW IN A DIFFERENT LANGUAGE? MIGHT BE A LITTLE BIT SMALLER, AND I THINK THAT THERE COULD BE DISTINCTIONS WITHIN EACH WARD WHERE THERE'S DIFFERENT, HIGHER OR LOWER PROPORTIONS OF PEOPLE WHO PREFER TO SPEAK, AND WE COULD LOOK AT THAT.
NOW WE'RE TALKING 70 TO 90 INTERVIEWS IN EACH WARD, AND SO IF YOU'RE LOOKING AT THE DISTINCTION BETWEEN 4% IN CHINESE AND 0.5, IT'S I DON'T KNOW THAT IT WOULD MAKE A HUGE DIFFERENCE ON THE OVERALL RESPONSES, BUT IT COULD BE SOMETHING THAT WE COULD LOOK INTO FOR FUTURE RESEARCH TO SEE WHAT WHAT WOULD MAKE MORE SENSE THERE.
OKAY. DIRECTOR ROSARIO ALSO HAD A QUESTION.
THANK YOU. THIS IS VERY HELPFUL, BUT ALSO, I JUST WANT TO IS THERE IT MIGHT BE EVEN MORE HELPFUL TO HAVE THESE INSTEAD OF MAYBE IN ALONG WITH WARDS HAVE NEIGHBORHOODS BECAUSE THERE'S A I THINK THERE NEEDS TO BE CONSIDERATION FOR ECONOMIC STATUS, AND HOW THOSE DIFFERENT NEIGHBORHOODS ACCESS TO PARKS.
I THINK THAT'S, I MEAN, FOR MY WARD, WARD TWO, YOU KNOW, I REPRESENT PIEDMONT, LAFAYETTE, MORAGA, ORINDA, AND THEIR ECONOMIC STATUS IS VERY DIFFERENT THAN THAN WEST OAKLAND.
SO IT WOULD BE INTERESTING TO KNOW HOW DIFFICULT OR, YOU KNOW, HOW ACCESSIBLE OUR PARKS ARE FOR EACH OF THOSE NEIGHBORHOODS, AND YEAH, SO THE BEST WAY TO DO THAT WOULD BE TO DO A LOT MORE INTERVIEWS, BECAUSE AT A CERTAIN POINT, YOU JUST HAVE TO HAVE A BROADER OVERALL SAMPLE IF YOU WANT TO HAVE, YOU KNOW, A NUMBER OF RESPONSES IN ANY PARTICULAR NEIGHBORHOOD THAT YOU FEEL COMFORTABLE REPORTING ON.
THAT'S SOMETHING I WOULD LIKE TO SEE.
YEAH, I THINK THAT'S AN EXCELLENT POINT.
I THINK A LOT OF US HAVE REALLY WIDE VARIATIONS IN TERMS OF COMMUNITIES AND NEIGHBORHOODS, AND IT DOES MAKE A BIG DIFFERENCE, YOU KNOW, WHERE YOU LIVE IN TERMS OF YOUR ACCESS TO PARKS AND FRANKLY, HOW YOU CAN GET THERE, TOO, BECAUSE NOT EVERYONE HAS CARS.
SO I THINK THAT WOULD BE WORTH LOOKING AT IN THE FUTURE.
GO AHEAD. THE NEXT QUESTION WE USED WAS WE PRESENTED IN RANDOM ORDER, SEVERAL WORDS OR MOSTLY PHRASES, AND ASKED RESPONDENTS TO SAY, HOW WELL DOES THIS PHRASE DESCRIBE EAST BAY REGIONAL PARKS AND THEY COULD SAY EITHER VERY WELL, SOMEWHAT WELL, NOT TOO WELL OR NOT WELL AT ALL AND THE GRAY BAR IS SOMEONE WHO SAID, I DON'T KNOW, AND SO WE LUMPED TOGETHER THE VERY AND SOMEWHAT WELL AND THEN THE NOT TOO WELL AND NOT AT ALL WELL.
SO THOSE ARE THE BLUE AND ORANGE COLUMNS ON THE RIGHT HAND SIDE, AND WE'VE SORTED THIS BY TOTAL.
WELL, BUT YOU CAN SEE THERE'S AN INTENSITY DIFFERENCE.
SO FROM THIS FIRST SLIDE EVERY PHRASE OR WORD HERE IS SEEN AS DESCRIBING THE DISTRICT, THE PARKS AS EITHER WELL VERY WELL OR SOMEWHAT WELL BY 80, YOU KNOW, FOUR OUT OF FIVE OR MORE, BUT THERE'S A BIG DISTINCTION IN THE INTENSITY.
SO THIS IS THE VALUED PUBLIC RESOURCE THAT ERICH WAS REFERENCING HERE.
SO THAT WAS THAT COMPARISON POINT THAT I THINK WAS BROUGHT UP EARLIER IN THE CONVERSATION.
[00:40:01]
IS IT WELCOMING MIND TO ENJOY AND CARE FOR EASY TO GET TO SAFE, CLEAN, WELL MAINTAINED? THESE ARE ALL VERY POSITIVE DESCRIPTORS OF THE PARKS.THESE ARE ALL PERCEPTIONS THAT ARE WIDELY AGREED UPON BY RESIDENTS.
THERE'S A DISTINCTION IN DEGREE.
SO IF IT COMES TO SAFE 85% FEEL LIKE YEAH THAT DESCRIBES THE PARKS PRETTY EVEN SPLIT BETWEEN WHETHER THEY FEEL STRONGLY ABOUT THAT OR NOT VERSUS WELCOMING TO PEOPLE LIKE ME.
63% FEEL MORE INTENSELY ABOUT THAT.
WE HAVE A SECOND SLIDE HERE WHERE WE LOOKED AT THESE BY COMPARING TO THE 2022 SURVEY, AND WE FOR A VARIETY OF DIFFERENT REASONS, WE CHANGED THE SCALE A LITTLE BIT THERE IN THE PAST SURVEY.
IS IT EASY TO GET TO, KIND OF THE SAME MIND TO ENJOY AND CARE FOR.
TOTAL AGREE, TOTAL WELL KIND OF THE SAME.
CLEAN AND WELL MAINTAINED AND SAFE.
NOW THIS IS WHERE WE'VE GOT A FEW SLIDES HERE AND WE GET A LITTLE MORE GRANULAR, WHICH IS ABOUT DIFFERENT ACTIVITIES THAT PEOPLE ENGAGE IN, AND AGAIN, WE DIDN'T ASK THIS, DO YOU DO THIS IN AN EAST BAY REGIONAL PARK? WE ASKED, IS THIS SOMETHING YOU MIGHT CONSIDER DOING AT A LOCAL PARK OR TRAIL? THEN WE ASKED, HOW FAR WOULD YOU TRAVEL TO DO THAT? AND SO WE GAVE VARIOUS GRADATIONS HERE 15 MINUTES, 30 MINUTES, 45 MINUTES, AN HOUR, MORE THAN AN HOUR, AND THEN PEOPLE COULD ALSO SAY, I'M NOT INTERESTED IN DOING THAT ACTIVITY. THAT'S NOT FOR ME.
SO WHAT WE SEE HERE IN THE DARKER BLUE BARS IS SOMEONE WHO GAVE A RESPONSE OF 15, 30 OR 45 MINUTES, SO THEY'RE WILLING TO GO LESS THAN AN HOUR TO ENGAGE IN THAT ACTIVITY.
SO THIS IS SOMETHING THAT WILL HELP THE HELP THE DISTRICT AND YOU PART OF YOUR CONVERSATIONS AFTER LUNCH ABOUT SORT OF PROXIMITY TO RESIDENTS AND ACTIVITIES AND ALSO GET A FEEL FOR LIKE WHAT TYPES OF ACTIVITIES THERE IS BROAD INTEREST IN ENGAGING IN, IN THE COMMUNITY VERSUS THINGS THAT MAYBE I DON'T WANT TO, YOU KNOW, ARE A SMALLER SEGMENT HAS INTEREST IN.
SO OUT THE GATE HERE WALKING VIRTUALLY EVERYBODY SAYS I'LL YOU KNOW, I'M INTERESTED IN WALKING.
MOST OF THOSE PEOPLE SAY, I DON'T WANT TO GO TOO FAR TO DO THAT, AND YOU'LL SEE, THAT'S KIND OF THE SAME FOR NATURE LED EDUCATIONAL PROGRAMS, BARBECUING, PICNICKING, RUNNING, JOGGING, KIND OF IN THAT SIMILAR RANGE, YOU START TO SEE SOME ORANGE BARS GET A LITTLE BIGGER.
A THIRD OF RESIDENTS RUNNING AND JOGGING IS NOT FOR ME.
I DON'T HAVE A DOG KIND OF THING.
I'M WILLING TO TRAVEL SOME DISTANCE TO HIKE.
HALF ARE LIKE, I WANT IT TO BE KIND OF CLOSE.
THE OTHER HALF ARE LIKE, HEY, I'LL TRAVEL SOME DISTANCE TO HIKE.
IF SOMEONE WAS TO ASK THE QUESTIONER, WHAT'S THE DIFFERENCE BETWEEN WALKING AND HIKING? WOULD THEY BE ABLE TO ENGAGE THEM AND ANSWER THAT? OR IS IT UP TO THE PERSON BEING ASKED THE QUESTION TO MAKE A DECISION? I MEAN, IN MY MIND I HAVE AN IDEA OF THE DIFFERENCE OF THAT, BUT WAS THERE A DEFINITION OF THOSE TWO ACTIVITIES GOING INTO THIS? WE DID NOT PROVIDE THAT, AND PART OF IT WAS THAT WE ALSO DID A BUNCH OF THE INTERVIEWS ONLINE AS WELL, AND SO THEY WOULDN'T HAVE THAT OPPORTUNITY, AND TO KEEP THINGS KIND OF SIMILAR, WE JUST STICK TO THE, YOU KNOW, THE RESPONDENTS' INTERPRETATION OF THAT.
IS THAT BECAUSE NOBODY IN THE SURVEY IDENTIFIED THAT WAY OR? NEXT SLIDE. OH, OKAY.
[CHUCKLING] THANK YOU. BEFORE YOU GO TO THE NEXT SLIDE.
OH ACTUALLY IT'S ON THE NEXT SLIDE.
IT DOESN'T MATTER I WAS JUST CURIOUS.
SO MAYBE IT SAYS DOWN HERE NOT PART OF SPLIT SAMPLE.
THE ONE THAT YOU HAVE SO SOME OF THESE WE ASKED OF EVERYBODY IN THE SAMPLE AND SOME OF THEM WE ASKED OF ONLY HALF AND THAT MAY BE BECAUSE IN ORDER TO GET ALL THESE SURVEY QUESTIONS INTO THE TIME LIMIT, WE COULDN'T ASK EVERY QUESTION WE WANTED TO.
SO SOME OF THEM, WE HAD TO ASK OF HALF THE RESPONDENTS AND, AND SOME OF THE OTHERS.
[00:45:02]
SO THERE'S A SLIGHTLY GREATER MARGIN OF ERROR FOR ITEMS THAT WERE ASKED IN A SPLIT SAMPLE.WHICH ONE WHICH SPLIT SAMPLE? WHEN WE GOT THIS REPORT BACK LAST SEPTEMBER, IT WAS DESCRIBED TO US IN THE BREAKDOWN AS SAMPLE A AND SAMPLE B. YEP.
WHICH ONE WAS THE SMALLER SAMPLE AND THEREFORE HAS THE GREATER VARIANT? SO THEY'RE THE SAME.
I DON'T WANT SPLIT SAMPLE A TO HAVE MORE MEN AND SPLIT SAMPLE B TO HAVE MORE WOMEN.
SO THEY ARE DEMOGRAPHICALLY SIMILAR AND THEY'RE THE SAME SIZE.
SO THAT'S THE SIZE DISTINCTION.
THERE'S NO DISTINCTION BETWEEN A AND B.
CORRECT. OKAY. YEAH. SORRY FOR CONFUSION.
DO WE UNDERSTAND THIS CORRECTLY THAT PEOPLE IN SAMPLE A WERE ASKED CERTAIN QUESTIONS? PEOPLE IN GIVEN SAMPLE B BY THE QUESTIONS HAD DIFFERENT QUESTIONS.
SO THESE TWO GROUPS A AND B ARE NOT BEING ASKED THE SAME QUESTION.
YES AND NO BECAUSE SOME OF THESE ITEMS WERE ASKED OF THE FULL 600.
YES. THOSE ARE NOT PART OF THE SPLIT SAMPLE.
SO THOSE ARE ASKED OF EVERYBODY.
SO FISHING EVERYONE WAS ASKED ABOUT FISHING.
SO YEAH, THAT EXPLAINS YOUR SLIDE.
I'M ACTUALLY LOOKING AT THE RAW NUMBERS THAT WE WERE GIVEN LAST SEPTEMBER WHEN YOU PRESENTED.
I'M SORRY I DON'T HAVE THE ADVANTAGE OF HAVING.
SO THERE'S A QUESTION ABOUT THE SAMPLES BEING DIFFERENT SIZES? NO, THE QUESTIONS; I'M READING THAT PEOPLE GIVEN SAMPLE A QUESTIONS WERE GIVEN DIFFERENT QUESTIONS THAN PEOPLE THAT WERE GIVEN SAMPLE B.
YEAH. SO THAT WAS FOR SOME OF THE QUESTIONS, WE USED THIS SPLIT SAMPLING TECHNIQUE.
THAT'S THE SPLIT I'M TRYING TO UNDERSTAND.
THANK YOU. IT'S JUST BECAUSE IF YOU LOOK AT THIS LIST IF WE GO THROUGH WHAT HAVE WE GOT HERE.
IS THAT MAYBE EIGHT ITEMS PLUS ANOTHER 10-18.
THAT'S A LOT TO ASK SOMEBODY ABOUT.
SO THIS IS THE SLIDE THAT HAD THAT ON THERE.
YOU'LL SEE THAT WE SORTED THIS BY AND YOU'LL SEE THESE ON THIS SECOND SLIDE.
YOU'VE GOT BIGGER ORANGE BARS.
SO THESE ARE ACTIVITIES THAT NOT AS MANY RESIDENTS WERE INTERESTED IN PARTICIPATING IN INCLUDING THE, YOU KNOW, E BIKING I THINK HAD THE BIGGEST ORANGE BAR HERE AT 62%. SO I THINK THAT GOT TO YOUR QUESTION.
OKAY. THIS IS KIND OF AN INTERESTING ANALYSIS, AND THIS WAS A GREAT SUGGESTION BY STAFF T O LOOK AT IT THIS WAY, IS WE NOW JUST LOOK AT THOSE ORANGE BARS ONLY.
SO THIS IS ASKED OF ALL RESIDENTS.
THAT LITTLE LINE THERE IS LET'S ISOLATE THOSE WHO DON'T REALLY GO TO PARKS VERY OFTEN AND SEE IF THERE ARE ANY DIFFERENT FROM YOUR TYPICAL RESIDENT IN THEIR INTEREST LEVELS HERE AND YOU'LL SEE THAT FOR SOME OF THESE, THERE'S NOT A BIG DISTINCTION, BUT SOME OF THEM THERE ARE.
SO, ALL TOLD, FOR EXAMPLE, IF YOU KIND OF LOOK LIKE BIRD WATCHING AND WILDLIFE VIEWING.
SO 27% OF ALL RESIDENTS SAID, I DON'T REALLY CARE ABOUT BIRD WATCHING, BUT IT TURNS OUT THAT'S DRIVEN BY 50% OF THOSE WHO VIRTUALLY NEVER GO TO PARKS WHO FEEL THAT WAY.
SO THERE'S SOME DISTINCTIONS THERE.
[00:50:06]
THIS IS PROBABLY CORRECT ME IF I'M WRONG HERE.GOOD FODDER FOR YOUR CONVERSATION AFTERWARDS.
AS YOU START DIGGING INTO THESE, SOME OF THESE SPECIFIC ACTIVITIES AND WHICH ONES YOU MORE OR LESS WANT TO TRY TO FIND WAYS TO ENCOURAGE PARTICIPANTS TO, YOU KNOW, RESIDENTS TO PARTICIPATE IN YOUR PARKS.
OKAY. SO WE DID ASK, SO THIS QUESTION ACTUALLY, I DON'T BELIEVE WAS ASKED IN THIS MANNER IN THE 2022 SURVEY, BUT IT WAS IN THE 2020 SURVEY, BUT A SLIGHTLY DIFFERENT STRUCTURE THERE, BUT BASICALLY WE WERE TRYING TO GET AT WHAT DO PEOPLE ARE MOST INTERESTED IN DOING, AND SO IN 2020 SURVEY, IT WAS HOW OFTEN DO YOU PARTICIPATE? WE WERE MORE INTERESTED IN FROM WITH STAFF HERE WHAT THEY'RE WILLING TO TRAVEL BECAUSE THEY DIDN'T WANT TO EXCLUDE PEOPLE WHO MAYBE DON'T DO AN ACTIVITY, BUT MIGHT HAVE AN INTEREST IN IT IF IT WERE CLOSER AND MORE ACCESSIBLE? AND. SO WE CHANGED THE QUESTION STRUCTURE HERE A LITTLE BIT AND YOU'LL SEE HERE THAT MAYBE IN THE 2020 SURVEY, ONLY 42% SAID THAT THEY, YOU KNOW, REGULARLY HIKE AND WALK, BUT IF YOU LOOK AT IT FROM ARE YOU WILLING TO TRAVEL TO DO THAT, THERE'S A LOT MORE PEOPLE.
SO THERE'S A DISCONNECT THERE BETWEEN MAYBE WHERE PEOPLE ARE PARTICIPATING, BUT THERE'S SOME INTEREST THERE, AND MAYBE THEY DON'T KNOW ABOUT AN EASILY ACCESSIBLE PLACE TO DO THIS ACTIVITY. MAYBE IT FEELS LIKE IT'S A LITTLE TOO FAR AWAY FROM THEM.
HERE'S THE QUESTION. I THINK THAT ONE OF THE YOU WERE ASKING ABOUT A LITTLE BIT EARLIER HERE AND YES, THERE WERE A VARIETY OF DIFFERENT THINGS THAT WE ASKED ABOUT IN TERMS OF IMPORTANCE, AND I THINK I WILL 100% ACKNOWLEDGE THAT TWO THIRDS OF RESIDENTS SAID THAT IT'S EXTREMELY OR VERY IMPORTANT TO DEVELOP NEW REGIONAL PARKS AND TRAILS.
94% SAID IT WAS EXTREMELY, VERY IMPORTANT TO MAINTAIN THE EXISTING REGIONAL PARKS AND TRAILS.
IT WAS JUST LIKE, WHICH IS MORE, YOU KNOW, HOW IMPORTANT IS IT TO YOU? AND THEY'RE BOTH IMPORTANT TO WIDE MAJORITIES, BUT ONE GENERATES MORE INTENSE RESPONSES.
GO AHEAD. DIRECTOR COFFEY. YEAH, I WANT TO QUESTION THE ANALYSIS THAT WERE GIVEN BY STAFF CONCLUDES THE DATA REVEALED A STRONG PREFERENCE AMONG RESIDENTS FOR PRIORITIZING THE MAINTENANCE OF EXISTING PARKS AND TRAILS OVER THE DEVELOPMENT OF NEW ONES.
I CHALLENGE THAT CONCLUSION TO THIS BECAUSE OF WHAT YOU JUST DESCRIBED.
NO ONE WAS EVER ASKED DO YOU PREFER THAT THE PARK DISTRICT PUT RESOURCES INTO MAINTAINING EXISTING PARKS AND TRAILS, OR WOULD YOU PREFER THAT THE PARK DISTRICT EXPAND THE SYSTEM, THE PARK SYSTEM, GROW THAT NEW PARKS BE DEVELOPMENT? THEY WEREN'T ASKED THAT QUESTION.
IN FACT, THE FIRST ONE MAINTENANCE WAS IN SAMPLE A AND DO YOU VALUE WHAT WAS IT? DO YOU LAY EXTREMELY IMPORTANT, VERY IMPORTANT OR JUST SOMEWHAT IMPORTANT, THE EXPANSION OF THE PARK SYSTEM THAT WAS IN SAMPLE B? SO IN FACT, PEOPLE WEREN'T ASKED THAT QUESTION.
THE DIFFERENT SETS OF PEOPLE WERE ASKED THAT QUESTION.
SO I REALLY AM PERPLEXED THAT, YEAH, THAT'S THE LIST.
THAT THIS CONCLUSION THEN IS CARRIED OVER INTO NUMEROUS SLIDES AND CROSSTABS IN THE PRESENTATION TODAY, THAT THE DATA REVEALS A STRONG PREFERENCE FOR PRIORITIZATION OF MAINTENANCE VERSUS DEVELOPMENT OF NEW PARKS.
I THINK THAT MISSED WHAT THE PRESENTATION REALLY ENCOMPASSED WHEN THE THREE OF YOU PRESENTED IT LAST YEAR ON THE SAME DATA, THE SAME POLL.
YEAH, AND WE WERE PROVIDED BASICALLY THAT.
A STRONG CONCLUSION COULD BE REACHED THAT RESIDENTS VALUE MUCH ABOUT EBRPD, AND AT THE TOP OF THE LIST WAS PROTECTING AGAINST CATASTROPHIC WILDFIRES.
[00:55:03]
IN TERMS OF WHAT OUR RESIDENTS VALUE, NEXT WAS PROTECTING WATER QUALITY IN URBAN CREEKS AND LAKES.NEXT WAS PROTECTING OPEN SPACE.
NEXT WAS MAINTAINING EXISTING REGIONAL PARKS AND TRAILS.
NEXT WAS PROTECTING WILDLIFE HABITAT.
ALL OF THOSE RATED 9490, YOU KNOW, LOW 90S TO HIGH 90S TO HIGH 80S IN TERMS OF WHAT OUR RESIDENTS VALUED, AND THAT WAS THE STORY OF THIS SAME DATA WHEN YOU FOLKS GAVE IT TO US LAST YEAR, AND YET NOW WE'RE SORT OF PROJECTING THIS NARRATIVE THAT PEOPLE PRIORITIZE MEANING MAINTAINING EXISTING PARKS WHEN THAT'S THAT WAS NEVER JUXTAPOSED DURING IN THIS DATA, NOR CALLED OUT WHEN IT WAS ORIGINALLY GIVEN TO US.
YEAH. I'LL GIVE YOU A FEW, A FEW CONTEXTUAL THINGS.
JUST GIVEN THE NUMBER OF SURVEYS, THAT DATA THAT WE LOOK AT THIS QUESTION STRUCTURE WE OFTEN USE FOR PRIORITIZING HOW ADDITIONAL FUNDS SHOULD BE INVESTED, HOW IMPORTANT IS IT TO YOU? IT IS SORT OF AN IMPRACTICAL EXERCISE TO GIVE SOMEBODY 20 THINGS AND ASK THEM TO RATE THEM HEAD TO HEAD.
USE THE PAIRED COMPARISON APPROACH IN SURVEY RESEARCH, AND IT'S A LITTLE TRICKY.
SO WE SAY JUST GO THROUGH EACH OF THEM.
HOW IMPORTANT IS TO YOU, AND THEN WE SORT THAT AND WE GET A SENSE OF WHAT'S MORE OR LESS IMPORTANT.
IT IS NOT A DIRECT HEAD TO HEAD COMPARISON.
I WILL SUGGEST WE DIDN'T ASK THIS QUESTION, BUT IF WE DID ASK A HEAD TO HEAD QUESTION BETWEEN THESE TWO PRIORITIES, GIVEN THE RESULTS I SAW HERE, PARTICULARLY THE INTENSITY DIFFERENCE, I THINK IT WOULD COME OUT IN A MORE PEOPLE WOULD PREFER MAINTAINING OVER DEVELOPING NEW.
I ALSO AM JUST PUTTING THIS IN THE CONTEXT OF WHAT WE'RE SEEING EVERYWHERE IN THE BAY AREA RIGHT NOW, WHEN CITIES, COUNTIES AND SCHOOL DISTRICTS ARE LOOKING AT MAINTAINING THEIR FACILITIES, LOOKING AT IMPROVING THEIR SERVICES, OR PLUGGING IN THE GAPS THAT ARE BEING CAUSED BY INFLATION AND HAVING A HARD TIME KEEPING UP WITH OPERATIONAL DEFICITS GOING FORWARD, AND VOTERS CONSISTENTLY IN THE LAST COUPLE OF YEARS HAVE BEEN MUCH MORE RETICENT TO SUPPORT IMPROVEMENTS OF SERVICES.
THEY'RE REALLY WORRIED ABOUT SERVICE LEVELS BEING REDUCED, AND WE'RE SEEING VOTERS.
THIS IS NOT A VOTER SURVEY, BUT ACROSS THE BAY AREA SAY, HEY, I WANT TO KEEP WHAT WE HAVE, AND THAT SORT OF HAS AN EBB AND FLOW WITH DIFFERENT ECONOMIC CIRCUMSTANCES WHEN THE COST OF LIVING IS REALLY HIGH, WHEN PEOPLE WORRY ABOUT INFLATION, THEY TEND TO BE MORE FOCUSED ON LET'S MAINTAIN WHAT WE HAVE.
WE DID NOT, IN FAIRNESS, DO A DIRECT HEAD TO HEAD QUESTION HERE.
I JUST THINK IT'S WORTHY TO POINT OUT THAT SINCE YOU'RE GUESSING AT WHAT A 1 TO 1 WOULD RESULT, HOW THAT WOULD RESULT, WHAT THE OUTCOME WOULD BE IN THAT JUXTAPOSITION.
100, IT'S BASICALLY IF YOU INCLUDE SOMEWHAT IMPORTANT 100% OF THE RESPONDENTS, 99%, TO BE PRECISE, SAY, YEAH, WE SHOULD KEEP OUR PARKS OPEN, THE EXISTING PARKS OPEN, WELL MAINTAINED, AND, YOU KNOW, THAT'S WHAT WE DO.
THAT'S 90% OF OUR OPERATING BUDGET.
SO IT'S VERY NATURAL THAT PEOPLE WOULD RESPOND, YEAH, KEEP YOUR PARKS IN GOOD SHAPE AND OPEN.
87% IF YOU INCLUDE EVERYONE WHO SAID IT'S IMPORTANT, SAID YOU OUGHT TO, YOU KNOW, WE VALUE INVESTMENT IN EXPANDING THE PARK SYSTEM VERSUS 100%.
SO, YOU KNOW, IS IT REALLY WHAT YOU'RE GOING TO SIT HERE AND WEIGH, AND WE COULD HAVE SAID, FOR INSTANCE, THE SAME DATA SUGGESTED THAT WHAT WOULD MAKE AND IT'S NOT IN THIS PRESENTATION.
WHAT WOULD MAKE PEOPLE FEEL BETTER ABOUT COMING TO OUR PARKS, RIGHT? MORE PARKING WAS THE NUMBER ONE RESPONSE IMPROVING SAFETY AT PARKING LOTS.
WAS THE NEXT GREATEST RESPONSE.
MORE AND CLEANER RESTROOMS. ACTUALLY, THAT WAS THE NUMBER ONE RESPONSE 93%.
WE SHOULD BE FOCUSING ON THAT KIND OF RESPONSE FROM THIS DATA, RATHER THAN A FRANKLY KIND OF CREATION OF A NARRATIVE OF EXPANDING OUR PARK SYSTEM VERSUS MAINTAINING IT.
[01:00:01]
I THINK FOR SOME REASON, IN THIS PRESENTATION, WE JUMPED TO TRYING TO EMPHASIZE THAT 100% VERSUS 80% NARRATIVE, 87% NARRATIVE BECAUSE WE'RE GOING WE'RE USING THIS LARGELY TO INFORM US FOR OUR COMING MASTER PLANNING, AND I FEAR THAT CREATING THAT NARRATIVE IS GOING TO BE RECEIVED BY THE ENVIRONMENTAL ROUNDTABLE FOLKS THAT WE PARTNER WITH, CERTAINLY THE LAND TRUSTS THAT WE PARTNER WITH AS THE SUGGESTION THAT THE PARK DISTRICT IS NO LONGER EMPHASIZING ACQUIRING NEW PROPERTIES, AND WE KNOW THAT OUR GENERAL MANAGER HAS REJECTED THAT NARRATIVE, AND WE HIRED A REAL ESTATE PERSON WHO IS PERHAPS ONE OF THE BEST IN THE WORLD AT PURSUING ACQUISITION OF NEW PARKLAND, IN MY ESTIMATION, AND SO I THINK THE NARRATIVE THAT THIS IS PUSHING ISN'T GOOD FOR US, AND MAYBE, YOU KNOW, I'M TALKING TOO MUCH ABOUT IT, BUT HAVING GONE THROUGH ALL THIS DATA AND LOOKING AT STUFF THAT LIKE THE HUGE VALUE GIVEN TO CLEANER RESTROOMS, PUBLIC SAFETY, MORE PARKING, AND THAT OUGHT TO BE FEEDING THE NARRATIVE FOR OUR MASTER PLANNING, FRANKLY, AND THAT'S WHAT YOU GAVE US LAST YEAR WHEN YOU WERE LOOKING AT THE SAME DATA.SO I'M JUST I'M PERPLEXED THAT THIS FOCUS HAS SHIFTED.
DIRECTOR SANWONG. YEAH, I JUST WANT TO JUMP IN REAL QUICK BEFORE WE GET A RESPONSE TO SHARE SOME THOUGHTS BECAUSE I'VE THOUGHT A LOT ABOUT THIS BECAUSE I KNOW WE'VE ALSO HAD CONVERSATIONS ABOUT THIS TOPIC AND I THINK ABOUT IT, YOU KNOW, I'LL SHARE, YOU KNOW, I DO FACILITATE AND LEAD A LOT OF WORKSHOPS IN REGARDS TO INTERPRETING DATA AND MAKING BUSINESS DECISIONS BASED ON DATA AND ONE OF THE EXAMPLES I ALWAYS SHARE WITH YOU KNOW, IT TENDS TO BE A LOT OF TECHNOLOGY PRODUCT MANAGERS THAT WILL BE MY AUDIENCE, BUT ONE OF THE EXAMPLES THAT I SHARE TO THINK ABOUT WHEN INTERPRETING DATA IS THERE'S A VERY FAMOUS QUOTE BY HENRY FORD THAT IF HE HAD SURVEYED PEOPLE WHAT THEY WANTED, THEY WOULD HAVE SAID THEY WANTED A FASTER HORSE, NOT NECESSARILY THE MODEL T CAR, AND TO ALWAYS KEEP THAT IN MIND WHEN WE'RE INTERPRETING DATA, I THINK DATA IS REALLY IMPORTANT AND REALLY VALUABLE AS WE'RE MAKING DECISIONS, BUT SOMETIMES ALSO WHAT WE GET FROM THESE SURVEYS MAY NOT ALWAYS LEAD US TO YOU KNOW, MAKING THAT ORGANIZATIONAL DECISION AT THE PARK DISTR ICT. SO YOU KNOW, TO NOT ALWAYS SAY LIKE, OH, WELL, THIS IS WHAT THE SURVEY SAYS OR THIS IS WHAT WE NEED TO DO IN REGARDS TO OUR SECOND CENTURY DISTRICT PLAN.
YOU KNOW, I THINK THERE IS A DEGREE OF INTERPRETATION AND A DEGREE OF, YOU KNOW, THIS IS HELPFUL AS LIKE AN INDICATOR, BUT, YOU KNOW, THERE CAN ALSO BE DIFFERENT WAYS THAT THE QUESTION WAS INTERPRETED.
YOU KNOW, WHEN I SEE MAINTAINING EXISTING REGIONAL PARKS AND TRAILS, YOU KNOW, COULD SOMEONE HAVE ANSWERED THAT THINKING, OH, WELL, YOU KNOW, PART OF MAINTAINING EXISTING REGIONAL PARKS AND TRAILS IS, YOU KNOW, HAVING, YOU KNOW, MORE TRAILS FOR YOU KNOW, FLOW TRAILS FOR MOUNTAIN BIKES OR COULD THAT BE STAGING AREAS, YOU KNOW, INCREASING THE NUMBER OF STAGING AREAS AND PARKING SPACES? YEAH AND BETTER RESTROOMS OR, YOU KNOW, IN TERMS OF DEVELOPING NEW TRAILS, COULD THAT BE IN REFERENCE TO FLOW TRAILS AND IT MIGHT JUST BE ON THAT INDIVIDUAL'S INTERPRETATION OF THE SURVEY, AND SO WHILE I THINK THIS IS ALL REALLY HELPFUL DATA, WE HAVE TO KEEP THAT IN MIND THAT THERE COULD BE DIFFERENT INTERPRETATIONS TO THE QUESTIONS BY THE RESPONDENT, AND, AND WITHOUT DOING LIKE A FULL IN-DEPTH INTERVIEW OR BEING ABLE TO CAPTURE THAT, THEN, YOU KNOW, IT'S NOT GOING TO BE THIS YOU KNOW, KIND OF 1 TO 1 THAT, OH, THIS IS WHAT THEY SAY.
YEAH. THANK YOU FOR ALL THOSE COMMENTS.
YEAH. I DO THINK IT'S NORMAL FOR PEOPLE TO WANT TO MAINTAIN EXISTING REGIONAL PARKS AND TRAILS BECAUSE, YOU KNOW, IF YOU ASK THAT QUESTION, IT'S LIKE, OH, ARE THEY GOING TO LET THEM DETERIORATE? IS IT GOING TO GET WORSE? ARE THEY NOT GOING TO HAVE TOILETS ANYMORE? YOU KNOW, WHATEVER, BUT I DO AGREE THAT DOESN'T MEAN THAT, YOU KNOW, AS COLIN POINTED OUT, I WAS LOOKING AT THE SAME THING.
87% OF THE PEOPLE STILL FOUND IT WAS SOMEWHAT, AT LEAST SOMEWHAT IMPORTANT, MOST OF THEM EXTREMELY, VERY IMPORTANT TO DEVELOP NEW REGIONAL PARKS AND TRAILS, AND SO I THINK, YOU KNOW, THIS IS ALL DATA AND IT'S ALL HELPFUL AND THEN, YOU KNOW, WE GET TO DECIDE ULTIMATELY WHAT WE'RE GOING TO DO WITH IT, BUT I DO THINK THAT, YOU KNOW, IF YOU WERE ASKED SOMEONE SHOULD WE BUY, SHOULD WE PURCHASE NEW LAND FOR PARKS BEFORE IT'S, YOU KNOW, TAKEN AND USED FOR, YOU KNOW, NEW INDUSTRIAL ZONE OR WHATEVER, YOU KNOW, THEN YOU MIGHT GET A DIFFERENT ANSWER.
[01:05:04]
SO IT'S, YOU KNOW, I THINK THAT IT'S OUR JOB TO LOOK AT THE DATA, INTERPRET THE DATA, AND, YOU KNOW, DO WHAT WE THINK IS RIGHT.BOTH OF THESE THINGS ARE IMPORTANT FROM MY PERSPECTIVE.
I THINK THE QUESTION OF MAINTENANCE VERSUS ACQUISITION KIND OF ALSO DEPENDS ON WHERE THE PEOPLE ARE LIVING.
WE HAVE A LOT OF TRAILS. SO PEOPLE IN THOSE WARDS WOULD, WOULD ANSWER DIFFERENTLY THAN IF THEY WERE IN COLLINS WARD OR IN YOU KNOW, WHERE THERE'S A LOT MORE OPPORTUNITY.
SO THAT BUT I THINK IT'S WRONG TO THINK THAT YOU CAN SEPARATE THE TWO BECAUSE, I MEAN, WE ARE BUILT ON DOING BOTH AND WE'VE DONE BOTH WELL, AND THIS WILL GIVE I THINK THIS THIS IS A GREAT SURVEY BECAUSE IT GIVES US AN OPPORTUNITY TO REALLY DIG DEEP AND SEE WHAT WE REALLY WANT TO DO.
BUT THE IDEA IS THAT I MEAN, IN ORDER FOR US TO, TO OPEN NEW PARKS, PURCHASE NEW PARKS, WE'RE GOING TO NEED STAFF TO DEVELOP THOSE PARKS AND STAFF THEM.
SO, YOU KNOW, I THINK THIS IS A GREAT DISCUSSION.
SO THAT'S ALL I WANTED TO SAY.
YEAH. SO I THINK WHAT DIRECTOR COFFEY POINTED OUT THE LIST OF THINGS THAT WERE QUERIED ON IS DIFFERENT THAN THIS LIST BECAUSE THIS LIST IS FOCUSED ONLY ON ACTIVITIES, AND IT LEAVES OUT FIGHTING FIRES AND RESOURCE PRESERVATION AND ALL THAT, AND I TRIED TO ADDRESS A LITTLE BIT OF THAT IN MY COMMENTS THAT I'M GOING TO BE GIVING LATER ON, BUT IT SOUNDS LIKE THIS WAS NOT THAT'S NOT THE PURPOSE OF THIS SURVEY.
IT WAS TO FIGURE OUT WHAT PEOPLE WANT TO DO IN OUR PARKS.
IS THAT RIGHT THIS TIME AROUND, OR DID YOU JUST LEAVE OUT ALL THAT? YEAH, THAT WAS A BIG EMPHASIS OF THE SURVEY WAS.
YEAH, I THINK THAT SEEMS TO BE WHY THERE'S JUST NOTHING ABOUT PREVENTING MY HOUSE FROM BEING BURNED DOWN WHEN A FIRE BLOWS THROUGH, YOU KNOW, I MEAN, THAT'S NOT IN THERE AT ALL, AND YET IT'S SOMETHING THAT WE DO AND IT'S HUGELY IMPORTANT, YOU KNOW, AND IT'S ALWAYS GOING TO BE IMPORTANT.
DEE REMINDED ME OF ONE OTHER ITEM I WANT TO MENTION? YOU KNOW, IT DEPENDS ON WHERE YOU KNOW THE RESPONDENT LIVES, AND THEY MAY HAVE A DIFFERENT PERSPECTIVE ON, YOU KNOW, THIS PARTICULAR QUESTION, AND ONE THING I WANTED TO MENTION, AND I WANT TO THANK FM3 FOR SENDING ME, THEY SENT ME A CUT OF THE DATA FOR WARD FIVE SPECIFICALLY, AND THEN FOR THE TRI-VALLEY, WHICH INCLUDES SOME OF WARD SIX IN REGARDS TO INCLUDING SAN RAMON, DANVILLE AND ALAMO, I BELIEVE, AND I DID NOTICE WITH THE A B SPLIT SAMPLE, IT'S NOT GOING TO BE EVENLY SPLIT 50/50 ONCE WE START TO HAVE SOME DIFFERENT CUTS OF THE DATA, IN THIS CASE BY WARD.
I THINK IT'S 43% SPLIT A AND 57% SPLIT B, SO THAT ALSO COULD HAVE SOME OF THAT VARIATION, TO DEE'S POINT, IF WE WERE TO LOOK AT THE DATA FROM THAT PERSPECTIVE.
I MAY ADD ONE POINT THAT DIRECTOR SANWONG BROUGHT UP THAT I THINK WAS GREAT.
IF I COULD ADD AN ANECDOTE AND THEN I THINK TIMING WISE, I MIGHT HAVE TO MOVE US ON, BUT WHEN WE PRESENT SURVEY RESULTS, WE ARE NOT INDICATING TO THE ORGANIZATION THAT YOU SHOULD DO EXACTLY WHAT'S IN HERE.
THEY HAVE FULL LIVES DOING LOTS OF OTHER THINGS.
THEY HAVE FAMILIES THAT ARE RAISING OR OLDER FAMILY MEMBERS THEY ARE TAKING CARE OF.
SO IF YOU'RE GOING TO ENGAGE THEM, WHAT'S THE STARTING POINT WITH THEM? AND ONE OF THE A GREAT EXAMPLE OF THIS IS WHEN WE TALK ABOUT I'LL USE LIKE A CITY EXAMPLE HERE, LET'S SAY EMERGENCY RESPONSE TIMES.
LET'S SAY A COMMUNITY HAS LOW OR LONG EMERGENCY RESPONSE TIMES, AND THEY ARE WORRIED ABOUT IT.
[01:10:01]
THEY WANT, I WANT THE RESPONSE TIMES QUICKER, AND THE WAY TO DO THAT IS TO BUILD A NEW FIRE STATION.INVEST SOME MORE MONEY TO REDUCE THOSE MEDICAL RESPONSE TIMES.
THAT SOUNDS GREAT. I'LL MAKE AN INVESTMENT TO DO THAT, AND SO SOMETIMES THERE'S A DISTINCTION BETWEEN SORT OF THE PRACTICAL THINGS THAT HAVE TO BE DONE IN ORDER TO DELIVER THE RESULTS AND WHERE PEOPLE'S HEADS ARE AND HOW THEY THINK ABOUT IT.
SO I THINK THAT WAS A GREAT EXAMPLE ABOUT THAT.
SO ALL RIGHT I'LL MOVE ON TO THE NEXT SLIDE HERE.
SO I THINK THIS MAY GO TO DIRECTOR COFFEY'S, YOU KNOW, RAISING OF OF FOCUSING ON THIS A LITTLE BIT HERE, BUT IF YOU LOOKED AT JUST THE IMPORTANCE--A LOT A BIT, NOT A LITTLE BIT. [CHUCKLING] WE IN OUR WORK, WE ARE MORE DISMISSIVE OF THOSE WHO SAY SOMETHING SOMEWHAT, YOU KNOW, WE'RE TRYING TO FOCUS ON THE MORE INTENSE REACTIONS, BECAUSE THOSE TEND TO CORRELATE MORE WITH WILLINGNESS TO SUPPORT THINGS OR TAKE ACTION, AND SO WE'RE LOOKING AT JUST THE EXTREMELY IMPORTANT.
SO AMONGST ALL THE RESIDENTS IT WAS ALMOST A 2 TO 1 RATIO OF THOSE WHO SAID THE MAINTAINING WAS EXTREMELY IMPORTANT VERSUS DEVELOPING NEW, AND IF YOU LOOK THROUGH THIS, THAT GENERAL RATIO HOLDS UP, BUT THERE ARE SOME DISTINCTIONS, AND WHERE IT GETS A LITTLE NARROWER IN DIFFERENT GROUPS AND WIDER IN OTHERS, BUT IT WAS, THE GENERAL MORE--SO FOR EXAMPLE, MORE LATINO RESIDENTS THOUGHT THAT MAINTAINING WAS EXTREMELY IMPORTANT THAN DEVELOPING NEW. IT DOESN'T MEAN THAT THOSE ARE THINGS YOU SHOULDN'T PURSUE AS AN ORGANIZATION, BUT THAT'S WHERE THEY, YOU KNOW, WEREN'T ASKED ABOUT AND THAT'S WHAT THEY FELT MORE STRONGLY ABOUT.
NOT A HEAD TO HEAD COMPARISON, BUT, AND THIS IS WHERE WE GET INTO THE BY WARD, AND OBVIOUSLY THESE, YOU KNOW, 10-12% MARGIN OF SAMPLING ERROR HERE, AND THEN THAT'S FURTHER BY THIS WAS SPLIT SAMPLED.
SO IT'S EVEN BIGGER MARGINS OF ERROR FRANKLY.
SO JUST KIND OF KEEP THAT IN MIND.
IN SOME DISTRICTS IT'S A LITTLE CLOSER.
TWO, IS ACTUALLY, YOU KNOW, A 35 POINT DIFFERENCE.
SO I THINK WE'VE KIND OF TALKED ABOUT THE IMPLICATIONS OF THIS, BUT THIS IS THE RESULTS.
SO THIS OH I FORGOT THIS GETS US TO.
SO THIS IS THE SAME KEY POINTS WE KICKED OFF AT THE BEGINNING WITH.
GIVEN OUR CONVERSATION, I PROBABLY WON'T REITERATE THESE AGAIN, AND YOU HAVE BROUGHT UP AS A BODY A NUMBER OF DIFFERENT SUGGESTIONS, QUESTIONS, THINGS TO PONDER FOR FUTURE RESEARCH.
I DON'T KNOW IF CONFUSING IS THE RIGHT WORD, BUT SORT OF GAVE PAUSE, AND MAYBE WE SHOULD DIG A LITTLE BIT DEEPER INTO SOME OF THESE ITEMS HERE, AND SO OBVIOUSLY, LOOKING AT THESE PERCEPTIONS OVER TIME, WOULD BE INTERESTING HERE.
THAT SECOND BULLET POINT GETS AT AND I FORGOT MY APOLOGIES.
MAYBE IT WAS DIRECTOR ABOUT IF YOU'RE IN A DISTRICT PARK VERSUS PARKS IN GENERAL.
I THINK IF YOU'RE JUST DOING A SURVEY ABOUT WHAT PEOPLE DO AS AN ACTIVITY, YOU WANT TO BE BROAD IN THAT, AND IF YOU'RE REALLY TRYING TO GET AT SPECIFICS ABOUT EAST BAY REGIONAL PARKS VERSUS A CITY PARK OR A DIFFERENT COUNTY PARK, THEN YOU HAVE TO HAVE A DIFFERENT LEVEL SET OF QUESTIONS.
SO THE ACTIVITIES WE WENT TO, THIS IS SORT OF THE FIRST TIME THAT THE DISTRICT HAS DIPPED ITS TOE INTO THIS, HOW FAR WOULD YOU TRAVEL TO DO THESE ACTIVITIES? THERE WERE SOME PRETTY BIG RANGES OF OF RESPONSES THERE, BUT IT SUGGESTS THAT THERE MAY BE MORE WORK THAT CAN BE DONE IN FUTURE RESEARCH TO TRY TO DIG INTO THAT A LITTLE BIT MORE DEEPLY, AND THEN SO SOME OF THESE THINGS AGAIN, THIS GETS INTO THE FOURTH BULLET POINT THERE.
DOES THE, YOU KNOW, MOUNTAIN BIKERS IS A I THINK A GOOD EXAMPLE HERE.
DO THEY FEEL AS THOUGH IT'S LESS WELCOMING FOR THEM FOR MOUNTAIN BIKING OR HIKING? DO THEY FEEL LIKE THERE'S A DIFFERENCE THERE, OR DO THEY FEEL IT'S KIND OF THE SAME? BASED UPON YOUR ACTIVITY, MAYBE YOU FEEL SOME OF YOUR RESPONSES ABOUT YOUR PERCEPTIONS OF THE PARKS MIGHT BE DIFFERENT DEPENDING UPON THE ACTIVITY YOU'RE ENGAGING IN.
AS YOU CAN IMAGINE, I GET TO BE A PRETTY DETAILED SURVEY.
SEVERAL OF YOU MENTIONED WHAT IS MAINTENANCE MEAN, AND SO, HEY.
YEAH, EXACTLY. THAT WAS ONE OF THE THINGS WE SORT OF KICKED AROUND AT THE HIGH LEVEL.
[01:15:01]
IT SEEMED LIKE, OKAY, THERE'S A DISTINCTION HERE BETWEEN MAINTENANCE, BUT MAYBE THERE'S OTHER ASPECTS OF THIS, INCLUDING PARKING LOTS AND RESTROOMS. SO IF WE COULD DIG PRETTY DEEPLY INTO THE MAINTENANCE ASPECT OF THE PARKS AND GET INTO THE VARIOUS ASPECTS OF IT AS WELL.SO IT'S WE TALKED ABOUT, YOU KNOW, THAT'S THE KIND OF THING THAT MAYBE COULD BE INCLUDED IN FUTURE RESEARCH AS WELL, BECAUSE THIS WAS VERY FOCUSED ON WHAT YOU DO OR WHAT YOU MIGHT BE WILLING TO DO BUT AREN'T BECAUSE OF ACCESSIBILITY ISSUES OR SOMETHING ALONG THOSE NATURES VERSUS THE BROADER BENEFITS OF THE PARK PROVIDES. OKAY, DIRECTOR MERCURIO.
SO IT LOOKS LIKE ALL OF THIS DATA HAS BEEN GATHERED BY BROAD SURVEYS, YOU KNOW? HAVE WE EVER DONE FOCUS GROUPS IN A ROOM? OR MAYBE. I GUESS NOWADAYS YOU COULD HAVE A ZOOM FOCUS GROUP, BUT WE DO ONLINE FOCUS GROUPS BECAUSE AND LET ME SAY I'VE BEEN IN I USED TO DO THAT A LOT.
IT WAS LIKE A LEISURE THING THAT I DID, YOU KNOW, IT'S LIKE [INAUDIBLE] FOCUS GROUP.
OKAY. OH BY THE WAY, HERE'S 40 BUCKS, YOU KNOW.
[CHUCKLING] SO YEAH, I KNOW THIS WAS A LONG TIME AGO.
I KNOW YOU CAN GET OVER 100 NOW, BUT, I MEAN, I KNOW IT'S REALLY EXPENSIVE, BUT THERE'S SOME REAL VALUE AND HOW MANY WOULD YOU HAVE TO DO? I MEAN, IT WOULD, YOU KNOW, YOU CAN'T JUST DO THREE OF THEM.
SO AND THE ONE THING THAT GOT ME THINKING ABOUT THIS, IT'S LIKE, OH YEAH, THAT'S RIGHT, I FORGOT ABOUT THAT, BUT WHEN YOU ASK QUESTIONS TO FOLKS WHO AREN'T AS DIALED INTO THIS AS SOME OF US ARE, THEY JUST DON'T HAVE MUCH BACKGROUND TO EVEN KNOW WHAT'S POSSIBLE, YOU KNOW? SO WHEN YOU ASK THEM, SHOULD WE DEVELOP NEW STUFF, YOU KNOW, THEY GO, NO, I THINK IT'S MORE PRUDENT, JUST LIKE MY HOUSE.
I HAVE A HARD TIME TAKING CARE OF IT, BUT WHAT IF WE TOLD THEM THAT, YOU KNOW, WE COULD EXTEND THE IRON HORSE TRAIL ALL THE WAY FROM CONCORD UP TO THE BENICIA BRIDGE, AND IT GOES INTO THIS BEAUTIFUL WETLAND AREA, AND WE'RE GOING TO HAVE A BRIDGE THAT YOU'LL BE ON THE TOP OF AND LOOK OUT ACROSS AND SEE FOR TWO MILES, YOU KNOW, ALL IN ALL DIRECTIONS.
I THINK THEIR ANSWER WOULD BE DIFFERENT, YOU KNOW, OR IF LET'S TALK ABOUT DIRECTOR COFFEY'S WARD.
YOU KNOW WHAT? IF THERE WAS THIS PARK THAT, YOU KNOW, WOULD GOES ON FOR MILES AND YOU GO IN THERE AND MAYBE YOU'RE THE ONLY PERSON IN THERE FOR THREE HOURS, YOU KNOW, THEY DON'T KNOW THAT, AND SO IT'D BE NEAT IF WE COULD GET PEOPLE INTO A ROOM AND FIRST ESTABLISH WHAT THEY KNOW.
NO, ACTUALLY FIRST TELL THEM WHAT WE DO, WHERE WE DO IT.
SHOW A MAP THAT'S GEOGRAPHICALLY RELEVANT TO WHERE THEY ARE AT THAT MOMENT, AND THEN START DIALING INTO IT AND GET SOME REALLY INTELLIGENT, KIND OF INFORMED OPINIONS THAT THEY HAVE.
THEY WOULD BE DIFFERENT RATHER THAN, YOU KNOW, BECAUSE, YOU KNOW, AND THE TELLING THING IS WHEN THEY DON'T EVEN KNOW, AND I UNDERSTAND THIS, THEY'RE NOT SURE WHO RUNS WHAT. YOU KNOW, IT'S LIKE NOT EVERYBODY'S A GOVERNMENT WONK LIKE I AM.
THEY GET MOUNT DIABLO STATE PARK SCREWED UP WITH EVERYTHING.
YOU KNOW, THEY THINK WE RUN MOUNT DIABLO STATE PARK, YOU KNOW? AND SO YOU JUST KIND OF LET THAT GO, BUT ANYWAY, THAT'S A LONG WAY OF SAYING COULD WE CONSIDER DOING SOME FOCUS GROUPS AND BE ABLE TO GET A LITTLE MORE MEANINGFUL INFORMATION? THANK YOU FOR THE QUESTION.
IN TERMS OF FOCUS GROUPS, THE PARK DISTRICT HAS DONE FOCUS GROUPS.
MOST RECENTLY, WE CONDUCTED A VOTER FOCUS GROUP, WHICH WE WILL BE BRINGING BEFORE THE BOARD IN A COUPLE MONTHS TO REALLY DIVE INTO THE QUESTIONS AND THE NARRATIVE AND ESPECIALLY THE COMMUNICATION.
HOW IS THE LANGUAGE THAT WE'RE USING BEING RECEIVED BY THE PERSON TAKING THE SURVEY AND WE'RE ABLE TO BUILD OFF OF THOSE FINDINGS INTO FUTURE SURVEYS LIKE THIS, AND SO IN TERMS OF IF THERE'S OPPORTUNITY TO DO A COMMUNITY BASED FOCUS GROUP, THERE IS THE BIGGEST LIMITATION IS COST, RIGHT, WHEN IT COMES TO THIS WORK, AND SO BUT REALLY WHAT THAT COMES DOWN TO IS HOW WELL QUALITATIVE RESEARCH COMPLEMENTS QUANTITATIVE RESEARCH BECAUSE WITH THIS RESEARCH WE'RE LOOKING AT--OH MY GOODNESS.
I DID THE SAME THING. I APOLOGIZE.
WE'RE LOOKING AT THE ENTIRE POPULATION SAMPLE.
SO IT'S ABSOLUTELY POSSIBLE FOR US TO DO THEM.
DIRECTOR COFFEY DID YOU STILL WANT TO ADD ON? YEAH, MY MEMORY WAS WE WERE GOING TO DO A NEW SCIENTIFIC SURVEY THAT WOULD BE COMPLETED AROUND FEBRUARY AND ALONG WITH FOCUS GROUPS, AND THAT PLAYED A ROLE IN WHEN WE WOULD HOLD THIS WORKSHOP BUT IF MY MEMORY IS BAD, THEN IT'S JUST BAD, BUT WHAT WE HAVE NOW IS THE EXACT SAME SURVEY WE WERE PRESENTED LAST
[01:20:03]
YEAR AROUND SEPTEMBER.AS PART OF OUR WORK PLAN, WE DO ONE COMMUNITY BASED SURVEY AND ONE VOTER-BASED SURVEY EVERY YEAR.
SO WE TOOK LAST YEAR'S VOTER SURVEY, EXPLORED WHERE SORT OF THE MEDIUM SUPPORT WAS CONDUCTED, FOCUS GROUPS, AND THAT'S LEADING TO A VOTER SURVEY THAT'S CURRENTLY IN THE FIELD, WHICH WILL BRING BEFORE THE BOARD AT A FUTURE BOARD MEETING, BUT WE WANTED TO FOR THE PURPOSE OF THE FOUNDATION FOR THE SECOND CENTURY DISTRICT PLAN, REALLY FOCUS TODAY'S DISCUSSION ON COMMUNITY SERVICE.
THIS DATA THAT WE'RE PRESENTED WAS BASED ON A SURVEY LAST JULY.
IT IS OF RESIDENTS AS AND SCIENTIFIC VOTERS. CORRECT.
SO THE SURVEY THAT WE'RE LOOKING AT TODAY THAT CHIEFLY INFORMS THIS PRESENTATION WAS A COMMUNITY SURVEY DONE LAST JULY. CORRECT, AND WHAT MY MEMORY IS REFLECTING IS THAT WE'RE DOING A VOTER SURVEY THAT WILL BE AUGMENTED BY FOCUS GROUPS, AND THAT THE TIMING OF THAT DOES NOT CORRESPOND TO WHEN WE'RE HAVING THIS WORKSHOP.
THANK YOU THOUGH. THAT'S A VERY GOOD EXPLANATION OF WHAT WE'RE DOING.
YEAH, THIS IS GREAT. I JUST WANT TO BUILD UPON, YOU KNOW, WHAT JOHN AND COLIN ARE BOTH SHARING IN REGARDS TO SOME OF THE DIFFERENT SOURCES OF DATA, AND I DO PLAN ON DIGGING A LITTLE BIT MORE INTO THIS WHEN WE GET TO OUR AFTERNOON ACTIVITY, BUT REAL QUICK, YOU KNOW, THERE'S SO MANY DIFFERENT SOURCES OF DATA AND INSIGHTS AND YOU KNOW, HOW PEOPLE HOW WE MIGHT BE ABLE TO GET AT THIS QUESTION OF, YOU KNOW, WHO'S VISITING OUR PARKS AND, YOU KNOW, WHAT ARE THEY DOING AT OUR PARKS AND I THINK ONE WAY TO LOOK AT WHAT WE'RE DISCUSSING RIGHT NOW IN THIS MORNING SESSION, YOU KNOW, THIS IS PRIMARY MARKET RESEARCH THAT YOU KNOW, WE DO LOOK AT THE US CENSUS DATA, WHICH I HAD BROUGHT OUR PARK DISTRICT, US CENSUS DATA THAT WE HAVE ON THE WEBSITE THAT'S BY WARD.
SO IT'S THE 2020 CENSUS, AND I ACTUALLY REFER TO THIS OFTEN.
I'LL SHARE, AND SO THIS PRIMARY MARKET RESEARCH SURVEY THAT WE DID WITH FM3 DID YOU KNOW, REFER TO THE US CENSUS FROM 2020 TO MAKE SURE THAT WE HAD THIS REPRESENTATIVE SAMPLE AND ALSO TRY TO HAVE A GOOD SAMPLE SIZE SO THAT WE COULD DRAW SOME SOME CONCLUSIONS, AND IT WOULD BE CONSIDERED PRIMARY MARKET RESEARCH BECAUSE WE PAID FOR THIS RESEARCH.
WE DESIGNED THE QUESTIONS WITH PRIMARY MARKET RESEARCH.
SO IT'S ASKING THE RESPONDENT, YOU KNOW, TO INTERPRET A FEW THINGS.
YOU KNOW, THIS GOES BACK TO OUR QUESTION ABOUT MAINTENANCE VERSUS NEW PARKS.
WHEREAS BEHAVIORAL DATA WOULD BE SOMETHING THAT WE MIGHT BE TRACKING, AND IN MY CAREER, I DID SPEND ABOUT A YEAR AND A HALF ON A CONSUMER TECHNOLOGY TEAM, AND WE WOULD ASK QUESTIONS IN OUR PRIMARY MARKET RESEARCH SURVEY ABOUT HOW MANY HOURS A WEEK DO YOU WATCH TV, HOW MANY HOURS A WEEK DO YOU EXERCISE? BUT THEN THERE'S ALSO THE AVAILABILITY OF THINGS LIKE BACK AT THAT TIME, YOU KNOW, YOU COULD HAVE A NIELSEN TRACKER TO TRACK FOR REALS HOW MUCH SOMEONE WAS WATCHING TV AND THE DATA THAT THEY WOULD PUT IN THE SURVEY ALMOST ALWAYS WAS LOWER FOR THE NUMBER OF HOURS OF TV THAT SOMEONE WOULD RESPOND TO THE SURVEY SAYING THAT THEY WOULD WATCH, COMPARED TO WHAT THE NIELSEN TRACKER WAS SAYING, THAT SOMEONE WOULD WATCH TV IN TERMS OF NUMBER OF HOURS PER WEEK AND THEN FOR EXERCISE, WE FIND IN THESE ATTITUDINAL QUESTIONS, PEOPLE WOULD ALWAYS SAY, OH, I EXERCISE TEN HOURS A WEEK, BUT THEN IF YOU ARE USING SOME SORT OF FITNESS TRACKER, IT MIGHT COME BACK AT TWO HOURS A WEEK.
SO TO ALWAYS KEEP THAT IN MIND THAT, YOU KNOW, WHEN SOMEONE'S FILLING OUT A SURVEY, IT MAY NOT ALWAYS BE REALITY BECAUSE THEY MIGHT OVERESTIMATE OR UNDERESTIMATE THAT RECOLLECTION, AND I KNOW WITH THIS BEHAVIORAL DATA, I KNOW THERE'S A LOT OF CONVERSATION HERE AT THE PARK DISTRICT IN REGARDS TO SOME DIFFERENT DATA SOURCES, AND I THINK AS WE DEVELOP OUT THIS SECOND CENTURY DISTRICT PLAN, WE MAY HAVE THE ABILITY TO TAP INTO SOME OF THOSE DATA SOURCES.
[01:25:10]
SO I THINK THAT'S REALLY INTERESTING, BUT IT'S NOT GOING TO BE, YOU KNOW, AN APPLES TO APPLES COMPARISON EITHER, BUT I THINK, YOU KNOW, MY POINT IS, YOU KNOW, WHEN WE TALK ABOUT THINGS LIKE FOCUS GROUPS OR AN IN-DEPTH INTERVIEW AND THEN THERE'S SOME OTHER METHODS AND WE'LL TALK ABOUT THIS.I'LL BRING THIS UP IN THIS AFTERNOON, BUT, YOU KNOW, ALSO OBSERVATIONS, WHICH I BELIEVE WE HAVE SOME DATA ON THE PLEASANTON RIDGE TRAIL DATA AND OBSERVATION THAT WAS SHARED WITH US AS A PRINTOUT AS WELL AS SECONDARY RESEARCH.
I KNOW THAT THE EAST BAY BIKE COALITION, THEY DO THEIR OWN MEMBER SURVEY EACH YEAR AND THAT WE AT THE PARK DISTRICT WOULD CONSIDER THAT SECONDARY RESEARCH BECAUSE WE DIDN'T, YOU KNOW, PAY FOR THE RESEARCH.
WE DIDN'T WRITE THE QUESTIONS, BUT IT'S STILL VALUABLE INSIGHT, RIGHT, BECAUSE THEY DO ASK ABOUT, YOU KNOW, BEING A MEMBER OF OUR FOUNDATION, AND, YOU KNOW, I'VE ALWAYS BEEN A BIG ADVOCATE FOR US TO SEE WHAT PEOPLE ARE SAYING ONLINE, YOU KNOW, ON SOCIAL MEDIA, ON, YOU KNOW, FORUMS LIKE REDDIT OR ON TWITTER OR ON YOUTUBE.
THERE ARE A LOT OF REALLY GOOD COMMENTS THAT WE CAN MINE, AND SO REALLY THE ANSWER HERE IS, YOU KNOW, THIS IS ONE THIS PRIMARY MARKET RESEARCH SURVEY IS REALLY IMPORTANT BECAUSE WE SPENT A LOT OF MONEY AND ALSO MAKING SURE THAT IT, YOU KNOW, MATCHES THE US CENSUS DATA, BUT IT'S ONE OF MANY POSSIBILITIES IN REGARDS TO DATA THAT WE CAN COLLECT, AND I THINK WHAT THIS ULTIMATELY GETS TO AND WE CAN TALK ABOUT THIS AFTERNOON IS, YOU KNOW, HOW WE MAKE DECISIONS BASED ON THIS INFORMATION.
SO I THINK THAT'S LIKE THE BIG THING THAT I JUST WANT TO CONVEY ABOUT THIS PARTICULAR STUDY IS HOW DO WE TAKE WHAT WE ARE LEARNING FROM THIS AND APPLY THAT TO OUR DECISION MAKING PROCESS? DIRECTOR ROSARIO. I JUST HAVE ONE QUESTION.
I MEAN, WE'RE COLLECTING DATA AND OUR AND CONSTITUENTS, WE SERVE IS ALMOST 2.8 MILLION PEOPLE, SO IT DOESN'T SEEM LIKE 600 IS THE RIGHT NUMBER BUT I KNOW WE'VE DEPENDED ON THAT IN THE PAST, BUT AND THEY'VE BEEN USEFUL, BUT I JUST WORRY ABOUT THE ACCURACY OF WHEN WE ONLY HAVE 600.
I WILL BOTH AGREE AND DISAGREE WITH YOUR STATEMENT, AND I THINK YOU'RE NOT WRONG.
SO WHEN YOU DO 600 INTERVIEWS IN THESE TWO COUNTIES OR STATEWIDE, THE MARGIN OF SAMPLING ERROR IS BASICALLY THE SAME. SO THE DISTINCTION BETWEEN DOING 600, 800, 1000, 1000 STATEWIDE IS RELATIVELY COMMON TRYING TO DO A BALANCED SAMPLE.
HOWEVER, THE THING THAT'S COME UP HERE MULTIPLE TIMES TODAY IS WHEN YOU START SLICING AND DICING THAT DATA INTO SMALLER GEOGRAPHIC SUBGROUPS BY WHATEVER IT IS, THAT'S WHERE THE BIGGER SAMPLE IS MORE BENEFICIAL.
SO I DISAGREE THAT 600 IS PERFECTLY SUFFICIENT FOR THE BROAD DISTRICT, BUT IF YOU WANT TO GET INTO WARDS OR EVEN NEIGHBORHOODS AS YOU WERE SUGGESTING; YOU NEED TO HAVE MORE INTERVIEWS TO DO THAT, TO SAY ANYTHING SORT OF CONFIDENTLY ABOUT THOSE RESULTS.
ANY OTHER BOARD MEMBERS WITH COMMENTS OR QUESTIONS.
WE'RE GIVEN THE FAVORABILITY FIGURE OF 68% FROM THIS THIS JULY SURVEY.
IS THERE AN ABILITY? I KNOW WHEN LISA AND ERICH I TALKED TO YOU ABOUT IT, I WAS VERY EAGER TO SEE IF WE COULD GET A TREND IN TERMS OF OUR FAVORABILITY, BECAUSE, AGAIN, MEMORY, CONCEIVABLY NOT CONCEIVABLY FADING MEMORIES ARE A PROBLEM, BUT I WAS VERY INTERESTED IN IF WE COULD TAKE THE SURVEYS THAT PREEXISTED COVID TOOK THE 2020 SURVEY WHICH REFLECTED COVID AND THEN THIS ONE, I WAS VERY INTERESTED IN THAT TREND BASICALLY, IF POSSIBLE, LIKE A FIVE YEAR TREND THAT WOULD TELL US WHAT WE LOOKED LIKE IN TERMS OF FAVORABILITY AND APPROVAL AND VALUE BEFORE COVID, DURING COVID AND AFTER COVID, AND I'M AFRAID MAYBE WE JUST CAN'T DO THAT.
THANK YOU FOR THAT QUESTION, AND THAT GIVES ME AN OPPORTUNITY TO TOUCH ON SOMETHING DIRECTOR MERCURIO SAID EARLIER IN TERMS OF FAVORABILITY AND VALUE AND HOW MUCH USAGE WE HAVE, AND THAT'S WHAT WE'VE BEEN SEEING IN THE DIFFERENT SURVEYS.
[01:30:04]
THE 2023 SURVEY WAS OUR FIRST TIME USING THAT SPECIFIC LANGUAGE.WHAT WE FOUND, INTERESTINGLY, IS THAT FOR FAVORABILITY RELATIVE TO USE IS SOMETIMES IT'S THOSE USERS WHO USE OUR PARKS MORE, WHO HAVE A LESS FAVORABLE VIEW OF US, AND THAT WAS A REALLY INTERESTING STATISTIC TO SEE.
YOU MIGHT HAVE SEEN THAT ON THE SLIDE DECK TODAY, AND SO I WANTED TO HIGHLIGHT THAT WHERE SOMETIMES THOSE WHO REALLY VALUE US AND APPRECIATE THAT EAST BAY PARKS EXISTS ARE A LITTLE BIT MORE CRITICAL OF OUR SERVICES BECAUSE THEY VALUE US SO MUCH.
IT'S THEIRS. THEY TAKE OWNERSHIP OF IT, AND THEY JUST THINK THAT SIGN CAN BE A LITTLE BETTER, AND THEY HAVE SOME THOUGHTS, AND SO WE WELCOME THAT FEEDBACK HOPEFULLY THROUGH A FUTURE FOCUS GROUP, BUT GOING FORWARD WE CAN DO SOME LONGITUDINAL ANALYSIS OF FAVORABILITY IN TERMS OF THE VALUABLE PUBLIC RESOURCE.
THANK YOU. ANYTHING ELSE BEFORE WE GO TO PUBLIC COMMENT? OKAY. ALL RIGHT.
THANK YOU VERY MUCH FOR THE PRESENTATION.
THAT'S WHAT I'M GOING TO CALL IT, AND SO WE'RE GOING TO START WITH THE TWO IN THE ROOM, AND WE'RE GOING TO START WITH MR. HENRY AGAIN, WE'RE READY FOR YOU THIS TIME, AND YOU HAVE THREE MINUTES, SIR.
THANK YOU. GOOD AFTERNOON AND THANK YOU FOR THE OPPORTUNITY TO ADDRESS THE BOARD.
I'M BRUCE HENRY. I'M A PROUD MEMBER OF THE PARK ADVISORY COMMITTEE.
I ALSO VISIT THE PARKS 2 TO 3 TIMES A WEEK, EVERY SINGLE WEEK.
SO I'M REALLY FAMILIAR AND PASSIONATE ABOUT OUR PARKS.
MAJORITIES OF RESIDENTS FIND NO INTEREST IN MOUNTAIN BIKING SIGNIFICANTLY LAGGED BEHIND HIKING AND WALKING, AND MY CONCERN IS IT CREATES A FALSE NARRATIVE AROUND HOW IMPORTANT MOUNTAIN BIKERS ARE TO THE PARKS AS A WHOLE.
AS YOU KNOW, OUR PARKS ARE REALLY DIFFERENT, RIGHT? SO OUR USERS ARE GOING TO VARY A LOT BY PARKS, TOO.
SO IF YOU LOOK AT LIKE BLACK DIAMOND MINES, YOU'RE NOT GOING TO HAVE ANY MOUNTAIN BIKERS THERE, VERSUS IF YOU LOOK AT SOMEPLACE LIKE PLEASANTON RIDGE, BRIONES REALLY POPULAR USERS ALSO MAY BE DIFFERENT IN DIFFERENT SECTIONS OF THE SAME PARK WEEKENDS VERSUS WEEKDAYS AND ALSO TIME OF DAY.
SO IF YOU LOOK AT THIS HANDOUT, WHAT THIS IS AND THANK YOU FOR TAKING TIME TO LOOK AT IT.
THERE WAS A SURVEY CONDUCTED IN PLEASANTON RIDGE IN 2022 BY MANUALLY COUNTING TRAIL USERS IN FOUR SECTIONS OF THE PARK, BOTH ON WEEKENDS AND WEEKDAYS IN DIFFERENT TIMES OF DAY.
SO YOU'LL SEE THE SECTIONS THAT WERE LOOKED AT IN THE PARK ON THE LEFT HAND COLUMN.
I WANT TO POINT OUT TOP OF GOLDEN EAGLE IS ACTUALLY AUGUSTINE BURNELL PARK, BUT IT'S DIRECTLY ADJACENT TO PLEASANTON RIDGE, AND PEOPLE USE THAT AS AN ACCESS POINT BOTH FOR THE EAST AND THE WEST SIDE.
SO IF YOU LOOK IN TOTALITY, HIKERS, WHICH WE DIDN'T BREAK OUT BETWEEN HIKERS AND WALKERS, THEY ARE THE LARGEST USER GROUP FOR SURE, 53% DOG WALKERS, ABOUT TEN, BUT CYCLISTS ARE 37%.
IT'S A HUGE NUMBER IN THAT PARK.
SO IF YOU GO TO WEEKDAY, CYCLISTS ARE ACTUALLY 74% OF PARK USERS IN PLEASANTON RIDGE.
ON THIS SURVEY THEY WERE 74% ON WEEKDAY.
SO MUCH, MUCH DIFFERENT VERSUS 27% ON THE WEEKEND.
ALSO, WHEN YOU LOOK AT EAST AND WEST SIDE FOOTHILL STAGING AREA, NO SURPRISE IT'S GOT A HUGE PARKING LOT, REALLY GOOD ACCESS TO THE PARK, SO THAT HAD THE MOST TOTAL USERS. IT ALSO HAD THE MOST TOTAL HIKERS.
SO HERE ARE MY POINTS ON THIS REALLY.
MOUNTAIN BIKERS ARE A LARGE AND GROWING USER GROUP WITHIN THE EAST BAY REGIONAL PARK DISTRICT.
SO I'D ASK YOU TO PLEASE CONSIDER ADDITIONAL ORDINANCE 38 EXCEPTIONS THAT WOULD ALLOW MOUNTAIN BIKE ACCESS ON SELECTED TRAILS AND LARGE PARKS WITH HIGH MOUNTAIN BIKE USE. ALSO, PLEASE CONSIDER ADDITIONAL FLOW TRAILS LIKE THE PILOT PROGRAM IN BRIONES.
THANK YOU AND THANK YOU FOR YOUR PATIENCE, TOO.
THANK YOU. OUR NEXT SPEAKER IS MR. BOB PEOPLES. YOU HAVE THREE MINUTES, SIR.
[01:35:01]
THANK YOU FOR HOLDING THIS SESSION AND THE OPPORTUNITY TO PROVIDE COMMENTS.THE QUESTION OF MAINTAINING EXISTING PARKS VERSUS DEVELOPING NEW PARKS IS CENTRAL TO THE FUTURE DIRECTION, I THINK, OF THE PARK DISTRICT.
THE DISCUSSION PRESENTED TODAY, THE WORDING, YOU KNOW, THE WORDING OF THE QUESTIONS ON WHICH THE DISCUSSION REVOLVED AROUND SEEMS TO ME TO HAVE BIASED THE RESPONSES TOWARDS MAINTAINING THE PARKS.
I THINK FOR SOME OF THE REASONS THAT WERE SUGGESTED HERE, THE MUCH HIGHER FAVORABLE RESPONSE TO THE QUESTION OF WHETHER MORE OPEN SPACE SHOULD BE PROTECTED SEEMS TO CONTRADICT THE CONCLUSIONS PRESENTED.
I RECOGNIZE THAT THE TWO QUESTIONS ADDRESSED IN THE PRESENTATION ARE NOT MUTUALLY EXCLUSIVE.
I WOULD JUST URGE THE DISTRICT TO FIND A WAY TO EMPHASIZE BOTH INITIATIVES AS WE GO FORWARD, AND I'M CONTINUING TO BE WILLING TO HELP FURTHER THAT RESULT.
TO OUR TWO PUBLIC SPEAKERS THAT ARE IN THE ROOM, I'M GOING TO PROMOTE YOU TO PANELISTS, AND JUST GIVE US A FEW SECONDS TO DO THAT.
BARTLEBAUGH. I CAN'T EVER SAY YOUR NAME RIGHT, AND TOM [INAUDIBLE].
I'M GOING TO START WITH YOU, MR. [INAUDIBLE]. YOU HAVE THREE MINUTES, AND THIS IS CAN YOU HEAR ME, SIR? YES, I CAN HEAR YOU.
WHEN YOU SEE MY FACE AGAIN, THAT MEANS YOU HAVE 30S.
OKAY. GOOD AFTERNOON, TOM [INAUDIBLE].
I'M A RESIDENT OF PIEDMONT USER OF THE PARKS FOR MANY DECADES.
A COUPLE COMMENTS ABOUT ABOUT, CAN YOU HEAR ME? OKAY. THE SURVEY FIRST OF ALL, I WANT TO ACKNOWLEDGE AND SHOW MY APPRECIATION TO THE BOARD FOR TRYING TO DO A SCIENTIFIC APPROACH TO SETTING POLICY.
THIS IS REALLY HARD, AND SURVEYS ARE THEY ALWAYS REFLECT HOW THE QUESTIONS ARE WRITTEN, AND SO I DID WANT TO ONE THING THAT JUMPED OUT OF THE PAGE AT ME IS ON FIGURE TWO, IT TALKS ABOUT THE WILLINGNESS TO TRAVEL TO DO THESE ACTIVITIES, AND, AND IT COMES ACROSS MAYBE I'M MISREADING IT AS SOMETHING LIKE 47% SAID THEY WERE INTERESTED IN EQUESTRIAN OR HORSEBACK RIDING, AND WE ALL KNOW THERE'S PROBABLY LESS THAN 1% OF THE GENERAL POPULATION EVEN KNOWS HOW TO RIDE A HORSE.
SO I WANT TO, IT SORT OF CALLS INTO QUESTION ALL THE OTHER DATA ON FIGURE TWO WHEN WE TALK ABOUT ARE YOU INTERESTED? I MEAN, IF SOMEBODY CALLED ME AND SAID, ARE YOU INTERESTED IN HORSES IN THE PARK? YOU KNOW, MAYBE I JUST WANT TO BE SUPPORTIVE OF OTHER HORSE USERS, OR I WANT TO TAKE MY KID TO A RIDE ON ONE OF THOSE MERRY GO ROUND THINGS.
DIGITAL COUNTERS, THEY'VE BEEN USED A LITTLE BIT BY THE PARK DISTRICT.
I THINK YOU REALLY NEED TO RAMP UP THE USE OF THE COUNTERS AT HORSE AT TRAILHEADS.
WE CAN COUNT HORSES, BICYCLES AND HIKERS WITH PRETTY GOOD PRECISION WITH THOSE DIGITAL COUNTERS.
ALSO YOU DON'T KNOW WHAT YOU DON'T KNOW, AND THE QUESTION WE HAVE AS BICYCLISTS IS HOW MANY PEOPLE ARE ROUTINELY DRIVING OUT OF THE BAY AREA TO FIND A BETTER USER EXPERIENCE, AND OTHERS MAY BRING THIS UP LATER.
WE CAN PROVIDE THIS. BICYCLE TRAILS COUNCIL.
WE DID A SURVEY JUST LAST YEAR OF OUR MEMBERSHIP.
100% OF THE OF THE PEOPLE SURVEYED, IN OTHER WORDS, ARE BICYCLISTS, AND IT TURNS OUT THAT THERE IS A GREAT PERCENTAGE OF PEOPLE WHO FEEL LIKE THEY'RE JUST NOT GETTING WHAT THEY WANT OUT OF THE USER EXPERIENCE WITH THESE PARKS, AND THEY'RE GETTING IN THEIR CARS AND THEY'RE DRIVING HUNDREDS OF MILES OUTSIDE THE AREA AND NOW I HAVE ONE IN ADDITION TO THE SURVEY, WHICH WE CAN PROVIDE, AND OTHERS MAY COMMENT ON THIS.
[01:40:08]
FOR MIDDLE AND HIGH SCHOOL STUDENTS, AND YOU CAN LOOK AT THEIR SCHEDULE, AND THERE'S NOT A SINGLE RACE THAT'S EVER THAT'S BEEN HELD, I THINK, IN MANY YEARS AT EAST BAY REGIONAL PARK. SO THE PARENTS, THE COACHES AND THE STUDENTS ARE ALL GETTING IN THEIR CARS EVERY FRIDAY EVENING OR SATURDAY MORNING AND DRIVING HUNDREDS OF MILES.SO THANK YOU. THANK YOU, MR. [INAUDIBLE]. MR. BARTLEBAUGH, YOU HAVE THREE MINUTES, SIR.
THANK YOU FOR THE OPPORTUNITY TO COMMENT.
I'M SCOTT BARTLEBAUGH WITH THE BICYCLE TRAILS COUNCIL OF THE EAST BAY.
THANK YOU FOR THE OPPORTUNITY TO COMMENT.
I APPRECIATE THE OUTREACH BY THE DISTRICT TO GATHER DATA AND APPROACH THIS IN A SCIENTIFIC METHOD, AND REALLY APPRECIATE THE DISCUSSION ON THE COMPLEXITIES, CHALLENGES AND THE LIMITATIONS OF THE DATA.
IT'S BETTER FOR BROAD CONCLUSIONS BASED ON THE SAMPLE SIZE, AS WAS STATED AND I URGE YOU TO RESIST THE URGE TO DRAW CONCLUSIONS THAT ARE BEYOND WHAT THE DATA SUPPORTS, AND IT'S GOOD TO HEAR DISCUSSION ALONG THOSE LINES AND TALKING ABOUT SOME OF THE PERPLEXING ISSUES OF THAT.
IT IS GOOD FOR PUTTING INFORMATION INTO TWO BIG BUCKETS.
SO I THINK ACCESSIBILITY TO OPPORTUNITIES HAS AN IMPACT ON THOSE RESULTS AND THAT PEOPLE ARE LOOKING TO DO THINGS THAT ARE CLOSER TO HOME, AND TO DO THAT, THERE ARE OTHER SOURCES OF DATA OUT THERE.
THERE WERE MENTIONS OF TRAIL COUNTERS AT CROCKETT HILLS.
SO IN THAT AREA WHERE THERE IS AN OPPORTUNITY, IT'S SIGNIFICANTLY HIGHER THAN THE AGGREGATE OF THE COMMUNITY SURVEY IS SHOWING, AND THOSE WILL VARY THROUGHOUT THE YEAR DEPENDING ON THE CONDITIONS OF THE TRAILS, AND SO THERE ARE MANY IMPACTS THAT GO INTO THAT HOW FAR YOU WOULD DRIVE.
I THINK MOST PEOPLE ARE LOOKING FOR MORE TRAILS CLOSER TO HOME.
WHILE MOUNTAIN BIKE DID NOT SHOW UP AS A MAJORITY, IT IS STILL A SIGNIFICANT USER GROUP.
SO EVEN THOUGH SOMETHING ISN'T IN THE HIGH 80S AND 90S, IT DOESN'T MEAN IT'S NOT RELEVANT.
ALSO, I WOULD LIKE TO SEE IN FUTURE SURVEYS.
I THINK THAT WOULD BE AN AREA THAT WOULD BE HELPFUL TO PROVIDE MORE GUIDANCE.
ALSO, THE SURVEY DID NOT INCLUDE ANYBODY UNDER THE AGE OF 18.
I THINK THEY ARE A SIGNIFICANT GROUP.
THE QUESTION CAME UP ON MAINTENANCE VERSUS EXPANSION AND MAINTENANCE WAS WAS POLLING HIGH.
AGAIN, I WOULD ENCOURAGE THE BOARD TO HELP SUPPORT EXPANSION OF VOLUNTEER TRAIL MAINTENANCE.
WE UNDERSTAND THAT'S NOT A FREE LUNCH.
YES. PRESIDENT COFFEY I MEAN, DIRECTOR COFFEY, WE DID RECEIVE A COUPLE OF EMAILS.
OKAY, AND SO THAT CONCLUDES OUR PUBLIC COMMENT.
WE DID RECEIVE SOME COMMENTS VIA EMAIL.
SO IF YOU HAVEN'T ALREADY LOOKED AT THOSE, PLEASE DO.
SO AND THEN I THINK AT THIS POINT WE'RE GOING TO BREAK FOR LUNCH, RIGHT.
IS THAT CORRECT? YES. YES. OKAY.
LOOKING FOR THE RIGHT PAGE HERE.
YES. SO WE ARE GOING TO TAKE A BREAK FOR LUNCH.
JUST CONFIRMING AND THEN WE WILL RECONVENE AFTER LUNCH WITH AN ENGAGEMENT ACTIVITY.
SO HOW ARE WE DOING IN TERMS OF SCHEDULE, LISA? HOW LONG? LIKE HALF HOUR FOR LUNCH? HALF HOUR FOR LUNCH WOULD BE WONDERFUL.
[01:45:03]
THANK YOU. OKAY.WELL, THANK YOU ALL FOR YOUR ENGAGEMENT DURING THIS MORNING'S PRESENTATION ON SURVEY DATA FROM 2020, 2022 AND THEN MOST ROBUSTLY, 2023, LOOKING INTO SOME OF THE CROSSTAB AND DEMOGRAPHIC AND GEOGRAPHIC INFORMATION.
THE SECOND HALF OF THE DAY IS BUILDING OFF NOT JUST THE INFORMATION THAT WE LEARNED THIS MORNING, BUT ALSO OTHER INFORMATION THAT YOU ALL HAVE GATHERED, GARNERED AND UNDERSTAND TO BE TRUE THROUGH A SWOT ANALYSIS.
A SWOT ANALYSIS STANDS FOR STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS, AND THE GOALS OF TODAY'S ANALYSIS IS TO GIVE FEEDBACK TO STAFF THAT CAN BE INTEGRATED INTO A PLANNING DOCUMENT THAT CAN BE SHARED WITH OUR DISTRICT PLAN PLANNING CONSULTANT AS THE FOUNDATION FOR THE COMMUNITY ENGAGEMENT FOR THE SECOND CENTURY DISTRICT PLAN, AND SO BEFORE EACH BOARD MEMBER, WE'VE PREPARED A TOOL FOR YOU TO HELP SUPPORT THIS ANALYSIS, AND I'M ALSO GOING TO PULL INSTRUCTIONS UP ON THE SCREEN.
SO WE'RE HOPING OUR EXECUTIVE STAFF TEAM CAN JOIN US AS WELL.
YOU ALL HAVE RECEIVED POST-IT NOTES.
PLEASE DON'T CONSIDER THE POST-IT NOTES THAT YOU RECEIVED A LIMITATION.
THERE'S TEN OF EACH COLOR IN FRONT OF YOU, BUT WE ALSO HAVE EXTRA AND ADDITIONAL POST-IT NOTES.
SO WE WELCOME TEN, 20, 30 IDEAS IN EACH COLOR, AND THEN FOR A SECOND LAYER TO THIS ACTIVITY, YOU HAVE DOT STICKERS, WHICH ARE STEP TWO IN THE LOWER PORTION, AND THEN I ALSO WILL BE WALKING AROUND WITH EXTRA.
SO WHAT THIS ACTIVITY IS GOING TO LOOK LIKE.
IT'S GOING TO TAKE ABOUT 45 MINUTES.
WHEN WE HIT 30 MINUTES, I'LL GO AHEAD AND LET YOU ALL KNOW THAT WE'VE HIT 30 MINUTES, AND AT WHICH POINT WE'LL ENCOURAGE YOU TO ESSENTIALLY DO A GALLERY WALK, AND A GALLERY WALK MEANS YOU'VE BEEN READING THE COMMENTS FROM YOUR PEERS.
IT DOESN'T MEAN IT WON'T BE OF ANY LESS VALUE.
IT'S JUST TO GIVE US A SENSE OF WHAT'S REALLY STANDING OUT TO THE BOARD AND EXECUTIVE STAFF TEAM.
SO IN TERMS OF THE QUESTIONS THAT WE'LL BE ANSWERING THROUGH THIS EXERCISE, WE'RE GOING TO START WITH STRENGTHS, AND SO STRENGTHS WE HAVE IN THE COLOR GREEN, AND WE'LL BE PUTTING OUR GREEN POST-ITS ON THE GREEN POSTER BOARD I DID MY BEST TO CONNECT THE COLORS IN ALIGNMENT.
SO FOR STRENGTHS WE'RE ANSWERING QUESTIONS INCLUDING WHAT IS THE PARK DISTRICT DOING? WELL, WHAT UNIQUE SERVICES DOES THE PARK DISTRICT PROVIDE, AND WHAT DO OTHERS SEE AS THE PARK DISTRICT'S STRENGTHS? SO BUILDING OFF OF THE FINDINGS FROM THE SURVEY AND OTHER MATERIALS THAT YOU'VE BROUGHT TODAY, I KNOW A HANDFUL OF YOU BROUGHT SOME EXTRA ADDITIONAL MATERIALS.
PLEASE ANSWER THOSE QUESTIONS ON THE GREEN BOARD.
ON OUR YELLOW BOARD IS OUR WEAKNESSES, AND THESE WILL BE ANSWERED ON THE ORANGE POST-IT NOTES.
SO THE WEAKNESS QUESTIONS INCLUDE WHERE CAN THE PARK DISTRICT IMPROVE? WHAT ADDITIONAL RESOURCES CAN EXCUSE ME, WHERE CAN ADDITIONAL RESOURCES BE INVESTED TO IMPROVE SERVICE DELIVERY AND HOW CAN THE PARKS AND TRAILS BECOME MORE WELCOMING AND ACCESSIBLE TO ALL EAST BAY COMMUNITIES? OPPORTUNITIES ARE IN BLUE AND ON OUR BLUE POSTER BOARD, AND THE QUESTIONS WE'LL BE ANSWERING THERE INCLUDE WHAT OPPORTUNITIES ARE AVAILABLE TO THE PARK DISTRICT TO IMPROVE SERVICE DELIVERY, AND HOW CAN IDENTIFIED STRENGTHS BE BUILT ON TO BECOME NEW OPPORTUNITIES AND THEN LASTLY, ON OUR RED BOARD AND OUR HOT PINK POST-IT NOTE, WE HAVE OUR THREATS, AND SO FOR THREATS, WE'RE LOOKING AT WHAT RISKS EXIST FOR THE PARK DISTRICT TO PROVIDE SUCCESSFUL SERVICE DELIVERY AND HOW MIGHT IDENTIFIED WEAKNESSES BECOME RISKS.
SO WE CAN DO SOME MITIGATION, AND SO WITH THAT, I THINK WE'LL GO AHEAD AND GET STARTED, BUT BEFORE WE DO, I'D LIKE TO HEAR IF THERE ARE ANY QUESTIONS SINCE THIS WILL BE A 30 MINUTE ACTIVITY.
ALL BOARD MEMBERS WE ASK YOU TO COME FROM THE DAIS AND JOIN US DOWN HERE TO ANSWER SOME QUESTIONS AND EXECUTIVE STAFF TO JOIN US AS WELL, BUT ANY QUESTIONS BEFORE WE DIVE IN? ALL RIGHT, WELL, I'LL BE AROUND TO HELP AS YOU BEGIN FILLING IT OUT OR IF YOU NEED EXTRA RESOURCES AND TOOLS, I HAVE A BOX OF PENS.
[01:50:09]
IF YOU RUN OUT OF INK, WE HAVE EXTRA POST-IT NOTES.SO WE HAVE EVERYTHING YOU NEED TO BE SUCCESSFUL.
SO WITH THAT, WE'LL HAVE UNTIL 205.
I'LL LET YOU KNOW THAT 30 MINUTES HAS PASSED, SO THANK YOU.
HELLO BOARD MEMBERS. JUST AS A LITTLE REMINDER TO THE PEOPLE THAT ARE IN THE ROOM, THE MICS ARE ON.
SO EVEN THOUGH WE'RE IN A WORKSHOP WE JUST NEED TO BE MINDFUL OF THAT.
[02:04:30]
PLEASE KEEP THINKING AND WRITING.[02:04:32]
I JUST WANT TO LET YOU ALL KNOW WE'RE ABOUT HALFWAY THROUGH THE TIME FOR POST-IT NOTE WRITING, SO IF YOU'VE FOCUSED ALL ON THE STRENGTH BUT HAVEN'T STARTED CONSIDERING OPPORTUNITIES, NOW IS THE TIME TO SHIFT.[02:15:24]
SO I WANTED TO DO A QUICK TIME CHECK.[02:15:26]
WE HAVE ABOUT FIVE MINUTES LEFT OF THIS ACTIVITY.[02:15:28]
DOES THAT FEEL, THUMBS UP IF THAT FEELS GOOD.THUMBS SIDEWAYS IF YOU FEEL YOU NEED MORE TIME.
FIVE MINUTES FEELS GOOD? OKAY, WE'LL STICK TO THE SCHEDULE.
[02:21:25]
ALL RIGHT. SO WHAT WE'RE GOING TO DO NEXT IS KNOWN AS A GALLERY WALK.I LIKE THAT, AND SO YOU ALL HAVE SOME DOT STICKERS.
AGAIN, WE HAVE UNLIMITED NUMBERS OF DOT STICKERS, JUST LIKE STICKY NOTES, AND SO IF YOU COULD COME WALK, READ WHAT YOUR COLLEAGUES AND PEERS AND STAFF POSTED ON THE BOARD, AND IF YOU LIKE WHAT YOU'RE SEEING OR YOU FEEL LIKE THAT REALLY RESONATES WITH YOU, PUT A DOT ON IT.
SO IT'S NOT A WEIGHTING MEASURE.
IT'S JUST SORT OF TO HELP US REFLECT ON WHAT WE'RE HEARING AND SEEING FROM EACH OTHER.
CORRECT? YEAH. PLEASE PUT ONE DOT PER STICKY NOTE PER PERSON AND AS YOU'RE READING, IF YOU THINK OF ONE MORE THING TO ADD TO WHICHEVER BOARD, PLEASE GRAB ANOTHER POST-IT NOTE AND ADD IT ON IF YOU FEEL LIKE A GLARING MISSING PIECES THERE, AND WE'LL GO AHEAD AND DO THIS ACTIVITY UNTIL ABOUT 2:25.
SO YOU HAVE ABOUT 20 MINUTES, AND IF FOLKS WANT TO SIGNAL THEY'RE DONE EARLY BY SITTING BACK DOWN AT THE DAIS, WE CAN ALWAYS WRAP UP SOONER.
[02:30:06]
WE HAVE ABOUT TEN MORE MINUTES OF THE GALLERY WALK, SO IF THERE'S ONE YOU HAVEN'T GOTTEN TO, PLEASE HELP MAKE SPACE FOR EACH OTHER.[02:33:44]
ALL RIGHT. IF YOU'RE READING, PLEASE KEEP READING, BUT AS YOU WRAP UP, IF YOU COULD FIND YOUR SEAT.NO RUSH, BUT ONCE WE HAVE A RETURN TO THE DAIS, WE'LL MOVE FORWARD.
[02:47:49]
ALL RIGHT. THANK YOU ALL FOR PARTICIPATING.[02:47:52]
WE GOT A FEW MORE.[02:47:59]
WE'RE GOING TO RESUME THE MEETING.OKAY, CAN EVERYONE TAKE THEIR SEATS, PLEASE? WE'RE GOING TO CONTINUE.
AWESOME. THANK YOU FOR THAT FEEDBACK AND THANK YOU ALL FOR YOUR PARTICIPATION.
THIS WAS OUR FIRST TIME DOING A POST-IT NOTE AND DOT EXERCISE IN THIS WAY WITH YOU ALL, AND SO IT'LL BE GREAT TO PULL THE REPORT TOGETHER AND SO WE'LL JUST GO AHEAD AND CONTINUE WITH OUR MEETING.
SO IN TERMS OF A SUMMARY AND REFLECTION, WANTED TO REMIND US ALL OF TODAY'S PURPOSE, WHICH WAS TO FACILITATE A SHARED UNDERSTANDING OF SCIENTIFIC COMMUNITY SURVEY FINDINGS AND CREATE OPPORTUNITY FOR THE PARK DISTRICT TO INTEGRATE THESE FINDINGS INTO FUTURE DISTRICT PLAN PLANNING ACTIVITIES.
[02:50:01]
WE THEN PARTICIPATED IN A DISCUSSION ON MULTI-YEAR COMMUNITY SURVEY FINDINGS WITH OUR CONSULTANT, FM3.FOLLOWING, WE ENGAGED IN A SWOT ANALYSIS EXERCISE ON THE SURVEY FINDINGS AND ADDITIONAL INPUT FROM THE BOARD OF DIRECTORS AND STAFF, AND SO THE QUESTION NOW IS WHERE DO WE GO FROM HERE, AND SO THIS THIS INFORMATION WILL BE COMPILED INTO A REPORT, AND THAT REPORT WILL BE PROVIDED TO THE DISTRICT PLAN PLANNING TEAM AS WELL AS THE BOARD OF DIRECTORS.
SO IT WILL BE MADE AVAILABLE TO YOU ALL, AND THE HOPE IS THAT THIS INFORMATION WILL SERVE AS THE FOUNDATION FOR COMMUNITY ENGAGEMENT IN FUTURE DISTRICT PLAN ACTIVITIES, AS WELL AS GENERATE AWARENESS FOR OUR CONSULTANT AND OUR COORDINATION TEAM.
SO WITH THAT, I'LL GO AHEAD AND CONCLUDE THE SLIDE DECK AND I'M HAPPY TO TAKE ANY QUESTIONS.
OH, DID YOU, WERE YOU GOING TO CONCLUDE OR DID YOU WANT TO TAKE QUESTIONS NOW? I MEAN, IF THERE ARE ANY QUESTIONS, I'M HAPPY TO TAKE THEM.
DOES ANYONE HAVE ANY QUESTIONS? YES, THE QUESTIONS.
OH, YOU GUYS HAVE QUESTIONS? DO YOU HAVE QUESTIONS FOR LISA? WELL, SURE. LISA, HOW MUCH MONEY DO WE HAVE LEFT IN MEASURE WW? [CHUCKLING] I'M THINKING 120-150 MILLION.
WE HAVEN'T RELEASED THE FINAL.
WE JUST RELEASED. WE NEED TO USE--THIS IS THE FOURTH SET OF BONDS? YEAH, WE JUST RELEASED; SO THAT'S WHY WE HAVE SO MUCH.
SORRY, LISA, THIS WILL BE PART OF MY QUESTION, I SWEAR.
JOHN, DO YOU WANT TO JUST REPEAT WHAT YOU SAID INTO THE MICROPHONE SO THAT EVERYONE CAN HEAR? THE QUESTION FROM DIRECTOR WAESPI WAS HOW MUCH FUNDING DO WE HAVE LEFT IN MEASURE WW? THE ANSWER IS $227,252,608, OF WHICH $20,853,481 IS THE 7% RESERVE UNAPPROPRIATED.
THAT'S WHY HE'S CHAIR OF THE FINANCE COMMITTEE.
VERY HELPFUL. ANY OTHER QUESTIONS BEFORE LISA, BEFORE WE MOVE ON? OKAY. THANK YOU ALL FOR YOUR PARTICIPATION.
OH, WE'RE NOT CONCLUDING? OH, OKAY.
ALL RIGHT, SO DID ANYONE, DO ANY OF YOU HAVE COMMENTS YOU WOULD LIKE TO MAKE BEFORE WE WRAP UP? DIRECTOR ROSARIO.
YEAH, I FOUND THIS EXERCISE VERY HELPFUL, AND I THINK THESE CONTINUED SURVEYS HELP US AS BOARD MEMBERS MAKE GOOD DECISIONS, AND THE MORE WE CAN DO THESE, THE MORE THAT WE CAN HAVE OPEN DISCUSSION ABOUT THESE THINGS REALLY, REALLY HELPS. SO I REALLY APPRECIATE THE WORK THAT'S BEEN PUT INTO THIS, AND I FOUND IT WELL WORTHWHILE.
DIRECTOR CORBETT? IN ADDITION TO THAT, IT'S SO NICE TO HAVE THE STAFF ADDING TO THESE.
THAT WAS REALLY NICE PART OF IT TO GET TO KNOW WHO'S ALL ON WHAT SIDE.
YEAH, I WOULD JUST JUST COMING AWAY FROM THIS.
I GENERALLY ALWAYS AGREE WITH MY FELLOW DIRECTOR ROSARIO, BUT IN THIS CASE, I FEEL THAT I'VE BEEN THROUGH A NUMBER OF THESE WHEN I WAS A WORKED HERE, AND NOW THAT I WAS A MEMBER I'M JUST COME AWAY FROM THIS SAYING THESE ARE GREAT EXERCISES, AND WE COME UP WITH THESE ESOTERIC DREAMS OF WHAT WE CONSIDER PEOPLE NEED.
WE SOMEBODY NEEDS SOMETHING HERE.
WE'RE NOT DOING ENOUGH, BUT EVERY SURVEY THAT I SEE COMES BACK.
YOU WANT TO BE FEEL SAFE IN A PARK AND YOU WANT TO HAVE A RESTROOM, AND I'M KIND OF THINKING, AND THEN I CAME AWAY FROM TODAY SAYING, GEEZ, 40% OF THE PEOPLE IN THE SURVEY DIDN'T KNOW WHAT--THEY LIKED THE PARK, BUT THEY DIDN'T KNOW WHICH ONE THEY WERE IN.
SO FOR ME, IT'S I DON'T KNOW, I THINK WE I WOULD I TOLD THAT SOME OF THESE SURVEYS COST OVER $50,000 OR MORE MAYBE, AND THAT MAYBE WE OUGHT TO FOCUS ON JUST I MEAN, MY GOAL IS TO GET A PARCEL TAX TO I THINK WE REALLY NEED TO OPEN MORE PARKS IN ORDER TO DO THAT.
[02:55:09]
WE'VE BOUGHT PLENTY OF LAND.WE'VE GOT OVER $200 MILLION IN MEASURE WW FUNDS.
I WANT TO CONTINUE BUYING LAND, BUT I WANT TO GET A PARCEL TAX TO SUPPORT THAT WITH STAFF AND GET THESE PARKS OPEN, AND ALL WE'VE GOT TO DO REALLY IS WIN VOTERS IN MY OPINION, AND I THINK AWARENESS IS VERY IMPORTANT.
I MEAN THE SURVEY WAS FINE, IT WAS DONE WHAT THEY WERE SUPPOSED TO DO, BUT I CAN SEE ANYBODY WALKING INTO A HARD PARK AND SAYING, AND I'LL USE MY EXAMPLES AND NOT HARD BECAUSE I LOVE THEM.
I'M NOT GOING TO POINT AT ANYBODY ELSE'S COMMUNITIES, BUT IN HARD, I MEAN, IS YOUR PARK ACCESSIBLE? DO YOU FEEL SAFE? WELL, THERE'S A HARD PARK RIGHT IN MY NEIGHBORHOOD THAT SOMEBODY GOT SHOT AND KILLED AND THAT THERE'S LOTS OF GANG ACTIVITIES AND CITY PARKS THAT WE DON'T SEEM TO HAVE IN OUR AREA. SO TO SUGGEST THAT WE DIDN'T, YOU COULD USE ANY PARK YOU WANTED.
WELL, YEAH, I THINK THAT SKEWS THE, THE THING I THINK WE OUGHT TO CONCENTRATE ON EAST BAY REGIONAL PARK DISTRICT, WHAT WE OFFER, WHICH IS DIFFERENT THAN MANY PEOPLE OFFER AND WHEN WE'RE TALKING ABOUT GETTING PEOPLE TO PARKS AND ACCESSIBILITY, I THINK THAT'S MORE A CITY'S JOB, BECAUSE WE HAVE PARKS UP ON THE HILLS WHERE NOBODY CAN GET TO OR ON THE SHORELINES WHERE WE GOT A BIG FREEWAY BLOCKING IT SO WE CAN DO ALL WE CAN AND WE CAN GNASH OUR TEETH AND REND OUR GARMENTS, BUT IN FACT, WE DO THINGS THAT ARE REALLY, REALLY GOOD, AND I THINK WE OUGHT TO PROMOTE THOSE THINGS, AND I THINK WE OUGHT TO SPEND SOME OF THAT MONEY ON AWARENESS, HAVE PROGRAMS AND SAY, HEY, YOU KNOW, YOU'RE HERE IN THIS PARK AND WE REALLY APPRECIATE YOU HERE, AND BY THE WAY, THIS IS AN EAST BAY REGIONAL PARK, AND PROMOTE THAT, PROMOTE AWARENESS, SPEND MONEY ON AWARENESS AND PROMOTE TELL PEOPLE WHAT WE CAN DO.
WE ACQUIRED IT BASED ON MEASURE WW WAS FOR ACQUISITION AND DEVELOPMENT.
WE NEED TO YOU KNOW, WE'VE GOT TO RUN THESE PARKS ONCE WE GET THEM GOING.
SO HERE'S HOW WE DO IT, AND HERE'S THE PARCEL TAX.
THAT'S JUST MY COMING AWAY FROM THIS, BUT I ENJOYED IT VERY MUCH, BY THE WAY.
THEY REALLY ARE. I ALSO APPRECIATE THE ASPECT OF THIS.
NOT ONLY OUR INVOLVEMENT IN IT, BUT GIVING THE PUBLIC THE SENSE THAT THEY'RE INVOLVED IN IT, TOO.
THAT'S ONE THING. THE OTHER THING IS, IT OCCURRED TO ME WHILE YOU WERE TALKING, DENNIS, THAT MAYBE THE THING TO DO, THERE'S THIS WHOLE BUSINESS OF THEY DON'T KNOW IF IT'S OUR PARK OR NOT. WELL, WHY DON'T WE SURVEY THEM IN OUR PARK? GO TO EVERY PARK AND SURVEY PEOPLE.
THEY'D KNOW EXACTLY WHERE THEY ARE, WHICH PARK THEY'RE IN, AND THAT WOULD BE REALLY ROCK SOLID DATA.
ANYWAY, LET'S SEE WHAT KIND OF DATA WE GET OUT OF THAT.
ANYBODY ELSE? YEAH. SO I THOUGHT THAT WAS A GOOD QUESTION.
YOU KNOW, THE COST OF THE SURVEY.
DON'T KNOW EXACTLY OFF THE TOP OF MY HEAD, BUT ABOUT 48,000.
48,000? YEAH, I THINK THAT'S IMPORTANT TO NOTE BECAUSE THAT IS, YOU KNOW, A GOOD INVESTMENT AN IMPORTANT INVESTMENT, BUT IT IS, YOU KNOW, A SIZABLE INVESTMENT AS WELL FOR FEEDBACK, AND THEN I THINK THE ONE THAT I THOUGHT WAS REALLY INTERESTING AND I YOU KNOW, I HAVE SO MANY NOTES RIGHT NOW IN FRONT OF ME, BUT THERE WAS A POINT ABOUT HOW YOU KNOW, WHERE WE LOOKED AT, YOU KNOW, THE PEOPLE THAT ARE MAYBE THE MOST ENGAGED WITH EAST BAY REGIONAL PARK DISTRICT, MAYBE THE MOST FAMILIAR WITH OUR DISTRICT AND WHO WE ARE ALSO TEND TO BE MORE CRITICAL OF US, AND SO I THINK THAT'S AN IMPORTANT POINT.
SO, YOU KNOW, ONE OF THE OTHER NOTES THAT I HAD PREPARED FOR TODAY ACTUALLY WAS THINKING ABOUT, YOU KNOW, PERSONA SEGMENTATION, RIGHT? SO IT IS POSSIBLE TO SEGMENT OUR COMMUNITY, AND ONE VERY IMPORTANT SEGMENT ARE THE PEOPLE THAT ARE ACTIVE USERS AND THAT ARE USING THE PARKS A LOT, AND , YOU KNOW, MAYBE SOME OF THE CRITIQUE THEY HAVE TO SHARE WITH US, IT'S HELPFUL.
YOU KNOW, IT'S GOOD TO KNOW WHEN MAYBE A TRAIL IS COMPROMISED OR THERE'S SOMETHING WRONG WITH ONE OF THE RESTROOMS. YOU KNOW, THESE THESE ARE THE PEOPLE THAT ARE GOING TO KNOW THAT INFORMATION AND SHARE IT WITH US.
[03:00:06]
PARK OR YOU KNOW, A SPECIFIC CITY PARK OR MAY NOT REALIZE THAT LAS TRAMPAS IS PART OF EAST BAY REGIONAL PARK DISTRICT, AND SO THERE MAY BE A WAY FOR US TO NOW START TO THINK ABOUT SOME OF THE DIFFERENT MEMBERS OF OUR COMMUNITY, AND THAT MIGHT HELP GIVE US THE ABILITY TO HAVE THESE CONVERSATIONS, BECAUSE IT ISN'T HELPFUL TO GROUP EVERYONE INTO ONE SEGMENT, INTO ONE GROUP.YOU KNOW, WE AND I KNOW I DEFAULT TO THIS JUST BECAUSE OF MY CAREER, BUT YOU KNOW, THERE'S ALL WE USE ALL THESE SCIENTIFIC METHODS FOR PRIMARY MARKET RESEARCH AND ALL THESE DATA ANALYTICS METHODS, BUT I DON'T HAVE IT MEMORIZED, BUT SOMETHING ABOUT HOW, YOU KNOW, IS THAT REALLY BEST CAPTURING THE ENTIRE COMMUNITY, YOU KNOW, ARE THERE SOME BIASES INVOLVED IN SOME OF OUR TRADITIONAL MARKET RESEARCH METHODS AND I BELIEVE THAT THERE ARE, AND SO HOW CAN WE ALSO HAVE THAT CONVERSATION ABOUT SOME OF THOSE BIASES? AND I THINK IT GOES TO A QUESTION I HAD ASKED EARLIER TODAY ABOUT LANGUAGE USED IN COLLECTING THIS INFORMATION, AND, YOU KNOW, ONE OF MY HYPOTHESES IS THAT WE MIGHT HAVE MORE AND MORE COMMUNITY MEMBERS THAT MAYBE WOULD HAVE ENGAGED BETTER WITH THIS SURVEY IF IT HAD BEEN PRESENTED TO THEM IN A DIFFERENT LANGUAGE AND, YOU KNOW, I WAS JUST AT ONE OF OUR PARKS THIS LAST WEEKEND IN FREMONT, WHERE I HEARD A GROUP OF PEOPLE SPEAKING EITHER CHINESE OR EITHER MANDARIN OR CANTONESE. I'M NOT SURE WHICH, BUT, YOU KNOW, I'M NOT SURE.
IT MIGHT BE INTERESTING TO HAVE A SURVEY OF OUR EMPLOYEES OUT IN THE FIELD TO SEE WHAT THEIR PERSPECTIVE IS BECAUSE I KNOW I WAS JUST THINKING OF MYSELF AS A PARK SUPERVISOR, AND THERE'S A LOT OF INFRASTRUCTURE THINGS I WOULD LIKE TO TAKE CARE OF, BUT YEAH, THAT WOULD BE A PART I THINK THAT WOULD BE PART AND PARCEL OF ANOTHER SURVEY, OUR EMPLOYEES AND HOW THEY FEEL AND WHAT THEIR PERSPECTIVES.
THE WHOLE CONCEPT THAT I KNOW IT STRUCK ME WAS THAT IF WE WERE LUCKY ENOUGH TO BE ON THE EXEC COMMITTEE OR LEDGE AND THEN THE FULL BOARD, WE MAYBE GOT 40 MINUTES AND DUPLICATIVE PRESENTATIONS OF THESE SURVEY FINDINGS, AND WE REALLY NEEDED TO DIG INTO THIS TODAY AND IT SERVED THAT PURPOSE OF SPENDING A LOT OF TIME DOING OUR HOMEWORK AND GOING THROUGH THIS AND I WENT THROUGH MY FILES AND FOUND THE OTHER VERSION OF THIS PRESENTATION THAT WE DID LAST YEAR AND WAS ABLE TO COMPARE THEM AND PUT THEM TOGETHER, AND WHAT'S REASSURING ABOUT THE WHOLE EXERCISE AND THE AMOUNT OF, GIVEN THE AMOUNT OF TIME WE'RE NOW OFFERED TO GET INTO THIS AND READ THESE AND LOOK AT CROSSTABS AND LOOK AT DIFFERENT INTERPRETATIONS OF IT, IS THAT DENNIS IS RIGHT.
WE UNDERSTAND OUR USERS IN THE MOST PRACTICAL SENSE, THAT WHAT TOPS THEIR LIST IS PARKING, FEELING, SAFE PUBLIC SAFETY PRESENCE, AND CLEAN AND MODERN RESTROOMS. THAT'S A VERY PRACTICAL ASPECT OF WHAT OUR USERS TELL US THROUGH THESE SURVEYS, BUT WHAT'S REALLY COOL, WHAT'S REALLY NEAT, AND I WAS JUST SHARING THE THOUGHT WITH DOCTOR ALVAREZ, IS WHEN I GO THROUGH THE EXTENSIVE LIST THAT WAS USED IN THE POLL OF ITEMS THAT THE PARK DISTRICT INVESTS IN AND RATE THEM AS EXTREMELY IMPORTANT, VERY IMPORTANT OR SOMEWHAT IMPORTANT.
SO JUST THE SHEER IMPORTANCE OF THESE 27 DIFFERENT ASPECTS OF OUR OPERATIONS THAT PEOPLE WERE ASKED ABOUT, GIVEN THAT WE INVEST IN THEM, AND THAT'S WHERE IT'S VERY SATISFYING, BECAUSE WHEN I LOOK THROUGH THE LIST, IT REALLY TRIGGERS, TO ME, THE DISCUSSION WE HAD WHEN DOCTOR ALVAREZ PRESENTED IN DETAIL THE 30 BY 30 CONCEPTS AND HOW WE ARE INVOLVED IN IT, AND HOW STRIKING IT IS THAT WE ARE AT THE INTERSECTION OF WHAT THE FEDERAL GOVERNMENT AND THE STATE GOVERNMENT IS FUNDING TO ADVANCE THE CONCEPTS BEHIND 30 BY 30 AND THAT'S PRETTY HIGH FALUTIN, VISIONARY STUFF THERE, BUT IF YOU LOOK AT WHAT OUR WHAT OU R RESIDENTS OF OUR TWO
[03:05:08]
COUNTIES SAID, AND IF YOU WANT TO TAKE THE CONSULTANTS PICKING OUT THE EXTREMELY IMPORTANT FACET OF IT, IT'S NUMBER ONE ACTUALLY WASN'T MAINTAINING EXISTING PARKS.NUMBER ONE WAS PROTECTING AGAINST CATASTROPHIC WILDFIRES THAT REACHED 66%.
NUMBER TWO WAS PROTECTING WATER QUALITY IN CREEKS AND LAKES.
NUMBER THREE WAS PROTECTING OPEN SPACE, AND THEN NUMBER FOUR AND REALLY TYING A NUMBER OF THEM WAS MAINTAINING EXISTING REGIONAL PARKS AND TRAILS, PROTECTING NATURE AREAS, PROTECTING WILDLIFE HABITAT AND OPEN SPACE, AND REDUCING VEGETATION AND WILDFIRE RISKS.
SO ALL OF THAT ARE, YOU KNOW, IS OUR CONSTITUENTS REALLY REFLECTING THE MORE VISIONARY ASPECTS OF THAT ALL OF US DEAL WITH AND THAT'S A VERY REASSURING AND A FEEL GOOD RESULT OF DIGGING INTO THESE NUMBERS.
SO I JUST WANT TO LEAVE IT WITH THAT.
GREAT. WELL, THANK YOU SO MUCH.
SO LISA AND ERICH, THANK YOU FOR THE PRESENTATION AND FOR ALL OF THIS WONDERFUL DATA, AND I REALLY WANT TO COMPLICATE--COMPLIMENT [CHUCKLING] I DON'T WANT TO COMPLICATE ANYTHING.
I WANT TO COMPLIMENT LISA ON JUST REALLY HOW HOW ORGANIZED AND HELPFUL HER PRESENTATION WAS AND HOW MUCH THOUGHT SHE PUT INTO IT.
THIS IS A VERY HARD THING TO DO, YOU KNOW, ESPECIALLY WITH PEOPLE WHO HAVE A LOT TO SAY AND I MEAN, AND HAVE A LOT OF, YOU KNOW, COMMENTS, BUT ALSO, YOU KNOW, ALL THESE STICKY NOTES, AND THEN, YOU KNOW, WE ALL WANTED TO REVIEW CAREFULLY AND MARK OUR DOTS ALL OVER EVERYTHING TOO BUT YOU DID A GREAT JOB OF MANAGING THE PROCESS TRULY AND REALLY APPRECIATE IT, AND I FOUND THE SESSION VERY INFORMATIVE AND VERY INTERESTING, AND I THOUGHT THE DISCUSSION WAS REALLY GOOD AND ROBUST, AND I'M EXCITED TO CONTINUE TO DIG INTO THIS TYPE OF INFORMATION AND CONTINUE TO REFINE, YOU KNOW, WHAT IT IS WE'RE LOOKING FOR AND WHAT WE NEED, AND YOU KNOW, WHERE WE'RE HEADED AND, AND HOW WE CAN BE, YOU KNOW, TRULY MORE ACCESSIBLE AND WELCOMING AND TO ALL OF OUR DIFFERENT COMMUNITIES WHO ARE OUT THERE, AND I DO WANT TO SAY ALSO, WHILE, YES, YOU KNOW, THERE ARE CERTAIN THINGS THAT, YOU KNOW, YEAH, WE MIGHT DO WELL AND PEOPLE MIGHT WANT IN TERMS OF PARKING AND BATHROOMS AND STUFF LIKE THAT.
IT MAY BE THAT THEY THAT WE HAVEN'T CONNECTED IN SOME WAY OR THAT THERE MAY BE SAFETY ISSUES.
I REMEMBER SOME OF THE SOME OF THE FINDINGS FROM THE LAST TIME AND, AND THERE WERE AMONG CERTAIN GROUPS AND CERTAINLY GENDER WOMEN, YOU KNOW, DID FEEL LESS SAFE IN THE PARKS, AND SO, YOU KNOW, WE NEED TO LOOK AT THAT SORT OF THING, AND WE NEED TO REALLY DO WHAT WE CAN TO MAKE SURE THAT THE PARKS ARE ACCESSIBLE TO EVERYONE, AND I THINK THAT INCLUDES, YOU KNOW, LAND ACQUISITION NEAR OUR HISTORICALLY UNDERREPRESENTED COMMUNITIES WHERE LAND IS AVAILABLE--POINT MOLATE--BUT THEN ALSO YOU KNOW, TO WHERE WE CAN TO HELP PROVIDE THOSE PEDESTRIAN AND BICYCLE OVERPASSES OVER THOSE, THE FREEWAY, LIKE WHAT'S HAPPENING NOW OVER GILMAN AND WEST BERKELEY, CONNECTING WITH THE SHORELINE THERE, AND I KNOW THERE'S SOME IN OTHER PLACES AS WELL, BUT ALSO TO REALLY LOOK MORE AT TRANSPORTATION AND WHAT WE CAN DO TO, YOU KNOW, TO BRING PEOPLE FROM WHERE THEY'RE AT TO, YOU KNOW, TO A HILL PARK OR TO A BAY PARK OR WHATEVER IT IS.
I THINK ALL OF THOSE THINGS ARE ARE IMPORTANT IN TERMS OF REPRESENTING OUR, YOU KNOW, COMMUNITIES, AND SO THAT'S I THINK THOSE ARE MY COMMENTS. SO I'M JUST GOING TO LOOK AROUND, I THINK EVERYONE'S SAID EVERYTHING THEY NEED TO SAY.
SO I'M GOING TO ASK THAT WE ADJOURN IN MEMORY OF DELAINE EASTON, WHO RECENTLY PASSED, WHO JUST IS AN EXTRAORDINARY OR WAS AN EXTRAORDINARY TRAILBLAZING LEADER.
SHE'S THE ONLY WOMAN TO THIS DATE WHO HAS SERVED AS THE STATE SUPERINTENDENT OF PUBLIC INSTRUCTION, AND SHE WAS AND PASSIONATE ABOUT EDUCATION ABOVE ALL ELSE.
YET SHE WAS ALSO ONE OF OUR STRONGEST ADVOCATES FOR THE PARK DISTRICT.
[03:10:08]
ADVOCATED DIRECTLY WITH SPEAKER WILLIE BROWN TO MAKE SURE THAT OUR INTERESTS WERE REPRESENTED SUCCESSFULLY.SO WE OWE HER, YOU KNOW, JUST A HUGE DEBT OF GRATITUDE.
SHE ALSO WAS A LEADER IN INCREASING WORKING TO INCREASE MORE WOMEN IN ELECTED OFFICE AND REALLY SUPPORTED AND MENTORED MANY WOMEN ALONG THE WAY, AND I DO FEEL, YOU KNOW, VERY FORTUNATE THAT SHE ALSO, YOU KNOW, SUPPORTED AND WAS AN ALLY OF MINE ALONG THE WAY, AND JUST REALLY, YOU KNOW, REALLY SORRY THAT, YOU KNOW, THAT SHE'S GONE AND THAT SHE'LL, YOU KNOW, SHE'LL BE MISSED.
SHE WAS REALLY QUITE, QUITE A FORCE AND QUITE A LOVELY, WONDERFUL PERSON.
I ALSO INCLUDE THAT WE ENDURED IN MEMORY OF OFFICER JORDAN WINGATE.
THAT'S WHERE THE CITY OF OAKLAND.
SO THAT'S WHERE OUR GENERAL MANAGER IS, AND ASSISTANT GENERAL MANAGER IS THERE, TOO.
YEAH, BUT YEAH, HE WAS JUST A ROOKIE AND.
SO HE WOULD HAVE BEEN AROUND 29 YEARS OLD NOW.
SO IF WE COULD DO THAT, THAT'D BE GREAT.
THANK YOU FOR DIRECTOR ROSARIO.
WE WILL CERTAINLY ADJOURN IN HIS MEMORY AS WELL.
OKAY, AND WITH THAT, IT IS NOW 2:56, AND THE STUDY SESSION OF APRIL 26TH, 2024 IS NOW ADJOURNED.
THANK YOU EVERYBODY.
* This transcript was compiled from uncorrected Closed Captioning.